Multi-Family OfficeRIA · CRD 107813SEC-Registered

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Marchand Faries Financial Management

Marchand Faries Financial Management was founded in 1996 by J. Michael Marchand and Cheryl W. Faries as a registered investment advisor chartered to serve...

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Marchand Faries Financial Management

Marchand Faries Financial Management was founded in 1996 by J. Michael Marchand and Cheryl W. Faries as a registered investment advisor chartered to serve high-net-worth individuals and families. The firm operates from a single office in Keystone Heights, Florida, a small city southwest of Jacksonville, and has maintained a deliberately low profile for nearly three decades. Unlike wirehouse-affiliated advisors in the region, Marchand Faries structured the firm to avoid proprietary product conflicts, functioning instead as a fiduciary with the operational posture of a multi-family office. The firm orchestrates portfolios across public equities, fixed income, and alternative assets, with an emphasis on real estate and private credit structures that generate durable income for retiree and multi-generational family capital. Marchand Faries does not manage in-house commingled funds; it constructs customized separately managed accounts and facilitates direct private placements sourced through regional developer and operator relationships in the Southeast. Geographic emphasis concentrates on Florida and Georgia real assets—multifamily developments, net-lease commercial, and agricultural land—alongside nationally allocated equity and bond ladders. With a lean team likely under 15 professionals, the firm competes not on headcount but on continuity: the founding principals remain active in day-to-day portfolio decisions, a rarity three decades in. The advisor designation under the Investment Advisers Act of 1940 places it in a distinct regulatory category from bank trust departments, enabling flexible fee structures and direct client custody arrangements. January 2025: The firm's public filings reflect an unchanged leadership roster and the same Keystone Heights address it has occupied since inception (per SEC records, 2025). Marchand Faries represents a persistent structural model often missed by aggregator databases—the standalone, multi-family RIA deeply embedded in a single non-gateway geography. Unlike the national consolidators acquiring such practices into roll-up platforms, the firm has chosen to preserve its independence. That continuity yields a succession question: with principals approaching potential retirement age and no publicly identified next-generation leadership, the firm's long-term governance structure remains undisclosed, a dynamic relevant to any institution considering a succession-sensitive allocation.

General information

Firm type

Multi Family Office

Year founded

1996

AUM

Under $500M (Altss estimate)

Location

Region

North America

Country

United States

City

Keystone Heights

Corporate office

Keystone Heights, FL, United States

Principals

J. Michael Marchand

President

Cheryl W. Faries

CFO & CCO

Sector focus

Real EstatePrivate CreditHealthcare Services

Frequently asked questions

Who runs investment decisions at Marchand Faries Financial Management?

The founding principals, J. Michael Marchand and Cheryl W. Faries, remain actively involved in portfolio management. Marchand serves as president, while Faries holds the CFO and chief compliance officer roles. Both have been with the firm since its founding in 1996, and their dual oversight means there is no external investment committee or outsourced CIO arrangement steering allocations—decisions rest with the two named principals.

How does the firm source deal flow for private investments?

Marchand Faries does not run a formal proprietary sourcing engine. Private placements, particularly in real estate and private credit, originate through longstanding relationships with developers, operators, and regional banks across Florida and Georgia. This is a relationship-based model built on decades in the same geography, not a systematic deal-by-deal auction process. The firm's small client base means individual investments are often sourced for a single family or a tight group, rather than placed through a fund structure.

Is Marchand Faries a single family office or does it operate as a multi-family advisory?

The firm is organized as a registered investment advisor, not a single-family office. It advises multiple high-net-worth individuals and families, placing it in the multi-family advisory category by function. However, its deliberately small client base and high-touch service model produce an experience closer to a traditional family office than to a mass-affluent financial planning practice.

Does the firm participate in fund commitments or only direct deals?

Marchand Faries constructs customized separately managed accounts rather than committing client capital to third-party private funds as a primary strategy. Public equity and fixed-income exposure comes through individual securities or ETFs managed in-house. When alternative assets are included, the firm favors direct placements or small-partner real estate structures over blind-pool fund commitments—a posture consistent with the desire to retain full visibility and control over illiquid exposures.

What is the firm's known posture on co-investments alongside external managers?

The firm has not disclosed any formal co-investment program. Given its small size and relationship-driven approach, any co-investment activity would likely be ad hoc, structured directly with a developer or sponsor the principals have known for years rather than through an institutional co-investment vehicle. External allocators evaluating the firm should assume that co-investment capability is opportunistic, not programmatic.

How is the firm's advisory model compensated?

As an RIA, Marchand Faries operates under a fee-based model—typically a percentage of assets under management—rather than commission-driven brokerage. The fiduciary standard attached to its registration requires that it place client interests ahead of its own, a structural difference from broker-dealer models that once dominated the region. The firm's public filings confirm its fee-only posture (per SEC records, 2025).

What is the succession plan for Marchand Faries Financial Management?

No public succession plan has been disclosed. Both named principals have been with the firm since 1996, and no next-generation portfolio managers or junior partners are identified in regulatory filings or public records (per SEC filings, 2025). For an institutional allocator considering a long-term mandate, this is a material governance question: the firm's continuity is tightly coupled to two individuals, and the absence of a disclosed transition structure introduces key-person risk.

Profile maintained by using OSINT (open-source intelligence), regulatory filings, licensed data partners, and verified direct submissions. Read the methodology. Last updated: . Continuous refresh with full update cycles at least every 30 days.

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