Measured Risk Portfolios

SynthEquity® is Measured Risk Portfolios' proprietary options-based approach designed to replicate the S&P 500's uncapped upside while defining a maximum calendar-year loss threshold. Unlike pure covered-call or put-writing strategies that trade upside for premium, SynthEquity® uses a structured combination of long and short index options to create a synthetic equity profile that resets annually. The firm argues this structure addresses two behavioral challenges: achieving peace of mind in drawdowns and maintaining participation in strong rallies.

The firm operates exclusively in listed, exchange-traded US equity index options markets — there is no private deal sourcing, co-investment network, or fund commitment activity. All strategies are implemented through highly liquid S&P 500 option chains. This contrasts sharply with family offices and multi-asset managers that rely on GP relationships or direct private transactions.

It is neither. Measured Risk Portfolios is a fee-only, third-party asset manager that provides its option-based strategy to external financial advisors and their clients. The firm does not manage a single family's wealth exclusively, nor does it consolidate multiple families under one roof as a multi-family office would.

The investment strategy is executed by co-founders Larry Kriesmer and Bernard Surovsky, who have been trading options-based approaches together for approximately 20 years. Kriesmer, a Chartered Life Underwriter and Chartered Financial Consultant, and Surovsky, a Certified Fund Specialist, bring insurance and mutual-fund analytical frameworks to the options desk. The firm also employs CFP® and CIMA® professionals for advisor-facing portfolio integration.

The firm explicitly markets SynthEquity® as a replacement for the traditional stock-bond diversification embedded in a 60/40 portfolio. An advisor allocating to SynthEquity® would typically do so in lieu of a separate equity-plus-fixed-income sleeve, rather than layering options on top of an existing balanced allocation. This makes Measured Risk one of the few third-party managers offering a direct substitute for core portfolio construction, not a satellite tactical overlay.

No. Based on all available disclosures, the firm operates a single registered entity with one office and no separate private vehicles, donor-advised funds, foundations, or operating businesses. Its entire strategy runs via separately managed accounts or model portfolios for advisors using liquid options.

The firm is fee-only, meaning it earns management fees directly from the assets under advisement, not commissions from options execution or product sales. Specific fee schedules are not publicly disclosed, but the firm's fiduciary, third-party money-manager structure implies a basis-point fee tied to managed account balances.