Moriah Asset

Overview

Fabiano Zettel launched Moriah Asset in 2019 from São Paulo as a private equity vehicle deliberately structured outside the conventional fund model. The firm operates as a smart-money investor, concentrating on the wellness and media sectors across Brazil. Zettel, also a lawyer and pastor, built the firm in close alignment with his brother-in-law Daniel Vorcaro — the owner of Banco Master — a relationship that embeds Moriah within a broader financial and entrepreneurial ecosystem. Moriah defines itself not as a passive limited partner but as an active builder of operating companies. It targets equity investments in early-stage and growth businesses within the health, wellness, and media markets. While specific portfolio company names remain largely undisclosed in public filings, the firm's investment activity is anchored by a network of frequent co-investors, including the entity Barauna, which has partnered on multiple wellness startups. The firm's proprietary deal flow is sourced through Zettel's personal and professional networks, including his membership in the YPO Brazil chapter. Geographically, its activities center on Brazil's primary economic hubs, with real assets clustered in São Paulo and Brasília. Moriah's principal architecture extends well beyond a single investment vehicle. Alongside its equity portfolio, the firm controls a collection of real assets that includes the Moriah Brooklin mixed-use development, and residential properties Moriah Moema and Moriah Jardins in São Paulo, as well as a commercial property in Brasília. Key principals also hold a co-ownership stake in a Dassault Falcon 2000 aircraft, further signaling the operational complexity and shared resources within the group. A separate philanthropic arm, Moriah Social, channels activity into social initiatives, though the specific structure and financial separation from the core investment activities have not been publicly detailed. Moriah's structural posture is defined by its status as a near-family-office hybrid. The firm invests the personal and affiliated capital of Zettel, his family, and close business partners, rather than a broad external LP base. This blurring of lines between a private investment office, an operating business, and a spiritual leadership mission — Zettel's pastoral identity is prominent in and around the firm's ecosystem — creates a governance model where investment decisions and social capital are interwoven. This integrated architecture differentiates Moriah from standard institutional private equity firms, making it a concentrated expression of a single network's economic and cultural capital.