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N Financial Plans
Alan Goldfarb runs N Financial Plans as a multi-family office for roughly 30 families, deploying directly into structured credit and stabilized real...
N Financial Plans
Goldfarb founded the firm in 1995, operating initially as a registered investment advisor serving corporate executives and business owners in the New York metro area. Over three decades, the practice consolidated into a dedicated multi-family office for a stable client base of approximately thirty families — with wealth generated from operating-company exits, professional-services partnerships, and real estate holdings. The firm has never sought institutional outside capital, preserving a de facto single-decision-maker structure under Goldfarb as CIO. N Financial Plans deploys across three sleeves. The credit book — the largest allocation — targets floating-rate senior secured loans to lower-middle-market companies, frequently originated through regional banks and boutique debt funds. Real estate investments focus on multifamily and industrial assets in secondary Sunbelt markets, typically structured as LP equity alongside repeat operating partners. A smaller private equity allocation is limited to control buyouts of cash-flowing businesses under $10 million in EBITDA. Notable publicly cited transactions include a participation in a senior credit facility for a Midwest-based packaging manufacturer and a joint-venture equity investment in a Nashville apartment portfolio (per public record). The firm operates exclusively in North America, with a bias toward non-gateway markets where capital competition is thinner. Team size remains intentionally lean — Goldfarb leads a small internal staff supplemented by an external network of tax counsel, estate planners, and industry-specific operating advisors. In January 2024, the firm formalized a relationship with a third-party fund administrator to enhance LP reporting infrastructure as its co-investment activity scaled (per Altss estimate). There is no separate philanthropic foundation under the firm's umbrella; charitable giving is managed on an individual-family basis through donor-advised funds. Structurally, N Financial Plans operates as a hybrid: it maintains RIA registration for wealth management services while running investment activities through a series of deal-specific SPVs, avoiding a commingled fund structure. This architecture lets each family opt into or out of individual deals, preserving liquidity customization that a blind-pool fund cannot offer. Succession planning remains centralized in Goldfarb, with no publicly announced internal candidate or external transition mandate.
General information
Firm type
Multi Family Office
Year founded
1995
AUM
Undisclosed
Location
Region
North America
Country
United States
City
New York
Corporate office
New York, NY, United States
Principals
Alan J. Goldfarb
Founder, CEO & Chief Investment Officer
Sector focus
Frequently asked questions
Who controls investment decisions at N Financial Plans?
Alan J. Goldfarb, the founder, serves as CEO and Chief Investment Officer. The firm's governance model is centralized: Goldfarb chairs the investment committee and holds final sign-off on all capital deployments. No external investment board or outside CIO delegates have been publicly identified.
Does the firm use a commingled fund structure, or do families invest on a deal-by-deal basis?
N Financial Plans generally avoids a blind-pool commingled fund. It structures investments through deal-specific special-purpose vehicles, which allows each client family to evaluate and opt into individual transactions based on their own liquidity and concentration limits. This architecture supports customized exposure rather than a uniform portfolio across the client base.
How does N Financial Plans source its deals?
The firm relies heavily on a regional network of boutique debt funds, commercial banks, and repeat real estate operating partners across non-gateway US markets. By maintaining relationships with lower-middle-market originators rather than competing in broad Wall Street auctions, the firm accesses transactions where diligence complexity or deal size deters larger institutional buyers.
What asset classes does the firm allocate to, and which does it explicitly avoid?
The core portfolio spans three areas: alternative credit (primarily floating-rate senior secured loans), direct real estate equity (multifamily and industrial), and control private equity (sub-$10M EBITDA companies). The firm has publicly avoided venture capital, publicly traded equity, and cryptocurrency exposure, maintaining a defensive posture focused on contractual cash flows and hard-asset backing.
Is N Financial Plans open to capital from new families or institutional investors?
There is no public indication that the firm actively markets to new external families or institutional limited partners. Its historical growth has come through organic referrals within existing client networks. The firm does not list a dedicated investor relations or capital formation professional on its public-facing materials.
How does the firm approach co-investments with external GPs or other family offices?
N Financial Plans participates selectively in co-investment tranches, particularly within real estate and credit transactions where it can negotiate alongside repeat sponsor partners. The firm does not operate a formal co-investment club or structured consortium; each co-investment is arranged bilaterally based on existing relationships.
Does the firm maintain a philanthropic arm or foundation structure?
There is no affiliated charitable foundation structured under the N Financial Plans umbrella. Philanthropic advisory is conducted on a family-by-family basis, typically through coordination with external donor-advised fund providers and tax counsel rather than a centralized family-office foundation.
Profile maintained by Altss using OSINT (open-source intelligence), regulatory filings, licensed data partners, and verified direct submissions. Read the methodology. Last updated: . Continuous refresh with full update cycles at least every 30 days.
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