Multi-Family OfficeRIA · CRD 148417SEC-Registered

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North Forty Two

North Forty Two was established in Lake Oswego, Oregon, in 1998 by Will Ross, a Bates College graduate who cut his teeth at Eaton Vance Corp.

North Forty Two logo

North Forty Two

North Forty Two was established in Lake Oswego, Oregon, in 1998 by Will Ross, a Bates College graduate who cut his teeth at Eaton Vance Corp. before moving west. The firm's name nods to the 42nd parallel, the latitude connecting Cape Cod and Oregon, anchoring the two geographies that shape its principal relationships and client base. Portfolios are built across equities, fixed income, and alternatives, with the firm leaning on Charles Schwab & Co. for custody — a relationship that gives its clients access to Schwab's platform for trading and operational support. North Forty Two also contracts Back Office Connection, a Seattle-based operations firm, for middle- and back-office functions, freeing Ross and President Whitney Dow to concentrate on research and planning rather than administration. The client roster is concentrated among entrepreneurs and business leaders between 40 and 55, many of whom actively share expertise in adjacent disciplines like private equity, real estate, and philanthropy. Dow joined the firm seven years ago after senior client-facing roles at Russell Investments, Bandon Capital Management, and Logan Circle Partners (a Fortress Investment Group subsidiary). A satellite office in Bend, Oregon, extends the firm's footprint beyond its Lake Oswego headquarters. North Forty Two recently formalized its presence in Central Oregon, giving the principals direct access to a growing pocket of wealth migrating out of Portland. What sets the firm apart is its self-imposed client cap. By limiting service to roughly 100 households, North Forty Two operates like a boutique multi-family office rather than a traditional RIA scaling for asset accumulation. Governance rests on two principals with overlapping New England-to-Oregon trajectories, but succession planning and ownership structure remain undisclosed.

General information

Firm type

Multi Family Office

Year founded

1998

AUM

Undisclosed

Location

Region

North America

Country

United States

City

Lake Oswego

Corporate office

Lake Oswego, OR, United States

Additional offices

Bend, OR, United States

Principals

Will Ross

Founder and Chief Investment Officer

Whitney Dow

President

Frequently asked questions

Who runs investment decisions at North Forty Two?

Founder Will Ross serves as Chief Investment Officer and has led the firm's investment decisions since 1998. President Whitney Dow, who joined seven years ago after roles at Russell Investments and Logan Circle Partners, manages client relationships and likely contributes to portfolio construction, though final investment authority appears to rest with Ross.

What is North Forty Two's client cap, and why does it exist?

The firm caps its client roster at roughly 100 high-net-worth households. The limit is a deliberate structural choice — Ross describes it as preserving 'personal attention and full transparency,' effectively positioning the firm as a boutique multi-family office rather than a conventional RIA scaling for asset accumulation.

How is North Forty Two structured as a fiduciary?

North Forty Two is an SEC-registered investment adviser operating on a fee-only basis. The firm emphasizes its fiduciary duty — obligating it to act in clients' best interests — and uses Charles Schwab & Co. as custodian, a common arrangement among RIAs. Back Office Connection, based near Seattle, handles middle- and back-office operations, allowing the principals to focus on client-facing work.

What types of clients does North Forty Two serve?

The firm targets entrepreneurs and business leaders between 40 and 55, many of whom are intellectually curious and networking-oriented. Clients often share expertise in adjacent fields — private equity, real estate, philanthropy, higher education — creating a peer exchange dynamic that North Forty Two views as a community asset.

Does North Forty Two participate in direct deals or fund commitments?

There is no public evidence that North Forty Two makes direct investments, fund commitments, or co-investments in private markets. The firm constructs portfolios using equities, fixed income, and alternatives accessed through Schwab's custody platform, suggesting a manager-selection and allocation approach rather than a deal-by-deal posture.

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