Multi-Family Office

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Osaic FS (OFS)

Osaic FS (OFS) operates as the bank and trust subsidiary within the broader Osaic ecosystem, formed from the 2023 rebranding of Advisor Group — itself a...

Osaic FS (OFS) logo

Osaic FS (OFS)

Osaic FS (OFS) operates as the bank and trust subsidiary within the broader Osaic ecosystem, formed from the 2023 rebranding of Advisor Group — itself a holding company stitching together a chain of broker-dealers including Royal Alliance, FSC Securities, and SagePoint Financial. The parent entity renamed itself in 2023 after a two-decade roll-up, consolidating eight separate RIA and broker-dealer networks. OFS provides the trust charter, cash management, and lending sleeves that turn the parent's sprawling advisory network into a vertically integrated wealth platform. OFS uses its bank charter to sweep client cash into deposit accounts, originate securities-backed loans, and offer directed trust services to the advisors on Osaic's platform. The parent's $500 billion-plus in client assets (per the firm, 2024) sits across roughly 10,000 advisors, making the lending and deposit business a scale play on advisor retention and wallet share. Osaic does not disclose OFS-specific loan book or deposit volume, but the model resembles the bank-warehousing strategy used by LPL Financial and Charles Schwab. Credit exposure skews toward overcollateralized securities-based lending and residential mortgages sourced through advisor clients, not direct-to-consumer originations. Osaic's parent ranks among the largest independent broker-dealer networks in the United States by advisor headcount. Corporate leadership includes President Greg Cornick, who runs the advice and wealth division, and CEO Jamie Price. The firm has corporate offices in Phoenix, Arizona, alongside the Fort Wayne base of OFS. In June 2023, the group finalized its rebrand from Advisor Group to Osaic and began merging its legacy broker-dealer entities under a single brand architecture (per the firm's official communications, 2023). Osaic also maintains a corporate RIA for fee-based advisory assets and an insurance distribution arm, creating a multi-product shelf that OFS supports with banking infrastructure. What distinguishes OFS is not the trust charter itself — plenty of broker-dealers own a bank — but the speed of consolidation. Eight advisor networks unified under one brand and one banking entity in under 24 months. That forces custody integration, cash sweep rationalization, and lending-relationship migration onto a single balance sheet at a tempo most wealth platforms avoid for years. The structural bet is that a simplified banking backend increases advisor stickiness faster than the legacy silos did.

Website
osaic.com

General information

Firm type

Multi Family Office

Year founded

AUM

Undisclosed

Location

Region

North America

Country

United States

City

Fort Wayne

Corporate office

Fort Wayne, IN, United States

Principals

Greg Cornick

President, Advice & Wealth Management

Dimple Shah

Executive Vice President, Corporate Strategy

Sector focus

Wealth ManagementFinancial Services

Frequently asked questions

Is Osaic FS a standalone bank or a division within a larger wealth management entity?

OFS operates as the bank and trust subsidiary of Osaic, the holding company formed from the June 2023 rebranding of Advisor Group. It functions as the internal banking arm for the parent's network of roughly 10,000 financial advisors. The trust charter captures deposit sweeps, lending, and trust services rather than serving as a consumer-facing retail bank.

How does Osaic FS generate revenue from the advisor network?

OFS monetizes through net interest margin on bank sweep deposits and securities-backed loans originated to clients of Osaic's advisory platforms. The lending book relies on overcollateralized credit lines against brokerage accounts, a capital-light model that scales with advisor headcount. Osaic does not publicly break out OFS-specific profit-and-loss figures.

What was the rebranding from Advisor Group to Osaic and when did it happen?

Advisor Group, a holding company that had acquired eight broker-dealers over roughly two decades, announced the consolidation into a single brand called Osaic in June 2023. The rebrand involved retiring legacy names such as Royal Alliance, FSC Securities, and SagePoint Financial. The merger of broker-dealer entities onto a unified technology and custody stack remains ongoing into 2025.

Which legacy broker-dealers were folded into Osaic, and do any retain distinct operations?

The consolidated entities include Royal Alliance Associates, FSC Securities, SagePoint Financial, Woodbury Financial, Securities America, Triad Advisors, American Portfolios, and Infinex Investments. Under the Osaic umbrella they now share a common brand, compliance framework, and banking relationship through OFS, though advisor contracts and legacy grid payouts may still reflect predecessor structures.

Does Osaic FS engage in direct lending to consumers or operate physical bank branches?

OFS does not maintain a retail branch network. Its banking services — deposit accounts, credit lines, and trust administration — are delivered through the advisory channel, with the financial advisor acting as the intermediary to the end client. The model mirrors the 'captive bank' approach used by other large independent broker-dealers.

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