Updated:
Ou(r) Group
Remo Ruffini's Ou(r) Group deploys Moncler wealth into direct private equity, holding stakes in La Bottega and Pas Normal Studios from its Milan base.
Ou(r) Group
Established in 2018 and headquartered in Milan, Ou(r) Group formalized the investment activities of Moncler chairman and CEO Remo Ruffini, who holds 100% of the family's two principal holding companies. His eldest son, Pietro, joined as co-CEO alongside general manager Angelo Facchinetti, with Stefano Marcovaldi overseeing the dedicated investment subsidiary Archive S.r.l. The governance places day-to-day investment decisions in the hands of a non-family professional and a next-generation family member — a deliberate separation from the Moncler operating business. Remo Ruffini's wealth stems from his multi-decade turnaround and scaling of Moncler, which he took public on the Milan Borsa in 2013 and has since grown into one of Europe's most valuable luxury groups. The office pursues direct private equity and co-investment opportunities across Early Stage and Growth stages, primarily within Europe. A signature position is a 14.7% stake in La Bottega FounderCo, the holding company behind the global hotel amenities and cosmetics collective led by CEO Tommaso Pacini, where it co-invests alongside Three Hills Capital Partners. Through Archive S.r.l., the Ruffini office has also backed Pas Normal Studios, the Copenhagen-based premium cycling apparel brand co-founded by Peter Lange and Karl-Oskar Olsen. These positions reveal an appetite for branded consumer, luxury, and wellness businesses where the Moncler operational DNA — brand elevation, international distribution, and premium pricing discipline — can be applied. The portfolio also includes direct real estate holdings, including notably designed residential properties in Milan. Team scale remains undisclosed, though the office operates with a lean structure anchored by its co-CEOs and Archive S.r.l.'s managing director. Angelo Facchinetti brings institutional connectivity through an advisory role with Green Arrow Capital's private equity unit, while Pietro Ruffini extends the family's governance reach via an independent directorship at Italmobiliare S.p.A., the listed investment holding company. May 2024: Pietro Ruffini continues to lead Archive S.r.l.'s deployment into consumer-brand assets while maintaining his board role at Italmobiliare, signaling the office's active, multi-generational investment posture. The office's structural edge lies in its hybrid architecture — it is neither a blind pool of Moncler dividends nor an institutionalized multi-family platform. By installing a next-generation family member alongside an experienced external operator as co-CEOs, it achieves a rare balance of patient family capital and professional investment discipline, specifically targeting branded consumer companies that can benefit from the Ruffini reputation and playbook without relying on the Moncler balance sheet.
General information
Firm type
Single Family Office
Year founded
2018
AUM
Undisclosed
Location
Region
Europe
Country
Italy
City
Milano
Corporate office
Milano, Italy
Principals
Remo Ruffini
Chairman and CEO of Moncler; Beneficial Owner of Ou(r) Group
Pietro Ruffini
Co-CEO of Ou(r) Group S.r.l.; CEO of Archive S.r.l.
Angelo Facchinetti
Co-CEO and General Manager of Ou(r) Group S.r.l.
Stefano Marcovaldi
Managing Director of Archive S.r.l.
Sector focus
Frequently asked questions
Who runs investment decisions at Ou(r) Group?
Day-to-day investment decisions are led by co-CEOs Pietro Ruffini and Angelo Facchinetti, with Archive S.r.l. managing director Stefano Marcovaldi executing the direct deal pipeline. Remo Ruffini, as beneficial owner and Moncler chairman, sets the strategic direction but does not involve himself in individual transactions. This co-CEO structure deliberately pairs a next-generation family principal with a career investment professional.
How does Ou(r) Group source deal flow?
The office sources primarily through the Ruffini family's deep network in European luxury, consumer, and branded goods industries. Angelo Facchinetti's advisory relationship with Green Arrow Capital adds a structured private equity sourcing channel. The office also appears to pursue proprietary, relationship-driven deals — its La Bottega and Pas Normal Studios positions were not broadly marketed processes.
Does Ou(r) Group participate in fund commitments or only direct deals?
Publicly disclosed activity shows exclusively direct co-investments and SPV-level positions. The office's investment subsidiary Archive S.r.l. is structured for direct equity stakes. There is no evidence of a fund-of-funds program or LP commitments to third-party managers, though the office has not explicitly ruled out such activity.
Which sectors does Ou(r) Group explicitly avoid?
The office's disclosure- and portfolio-confirmed focus on luxury, sports and wellness, and branded consumer suggests systematic avoidance of non-consumer-facing sectors such as heavy industrials, pure-play enterprise software, and resource extraction. Remo Ruffini's public commentary and Moncler's brand-centric history reinforce a preference for businesses where storytelling and premium positioning drive margin.
How does the office's direct investing activity relate to Moncler itself?
Ou(r) Group and its subsidiary Archive S.r.l. are structurally separate from Moncler, with no operational overlap between the two entities. The family office does not co-invest with Moncler corporate, use its balance sheet, or pursue deals on its behalf. The connection is reputational and expertise-based: the office targets branded companies that can benefit from the playbook Remo Ruffini deployed in scaling Moncler.
Does Ou(r) Group maintain philanthropic structures?
The office conducts general philanthropic initiatives, though specific foundation structures or charitable program names are not publicly disclosed with the level of detail seen at institutional peers like Prada's Fondazione or Ermenegildo Zegna's Fondazione. The philanthropic activity appears to operate without a standalone branded vehicle.
What is the succession structure for Ou(r) Group's investment operations?
Pietro Ruffini's role as co-CEO and his leadership of the investment subsidiary Archive S.r.l. make him the de facto successor operator for the family's non-Moncler investment portfolio. His younger brother Romeo Ruffini has not publicly assumed an investment role. The dual co-CEO model with Angelo Facchinetti provides professional continuity in any leadership transition scenario.
Profile maintained by Altss using OSINT (open-source intelligence), regulatory filings, licensed data partners, and verified direct submissions. Read the methodology. Last updated: . Continuous refresh with full update cycles at least every 30 days.
Need institutional-grade insight on family offices?
Altss delivers:
Prefer a guided tour?
We’ll walk you through: