Asset Manager

Updated:

Peninsula Wealth

Peninsula Wealth was founded in 2010 and registered as an investment adviser with the state of California. The firm manages discretionary and non-discretionary...

Peninsula Wealth logo

Peninsula Wealth

Peninsula Wealth was founded in 2010 and registered as an investment adviser with the state of California. The firm manages discretionary and non-discretionary accounts for individuals, corporations, and limited liability companies, with a stated focus on retirement planning, investment strategy, and tax optimization. Its San Francisco location places it in direct proximity to technology-sector wealth creation, though the firm does not publicly disclose a sector concentration. The firm constructs portfolios using a mix that includes equities, fixed income, and mutual funds, applied across taxable and tax-deferred accounts. Client assets are custodied at independent third-party institutions, a structure that separates advisory from custody and aligns with standard RIA practice. The firm's investment approach emphasizes long-term capital appreciation with explicit tax-efficiency overlays. It does not publicly report participation in direct deals, private placements, or alternative investments. Peninsula Wealth operates from a single office in San Francisco. The firm does not publicly disclose its total regulatory assets under management or its number of advisory professionals. There is no public record of adjacent vehicles, philanthropic foundations, or co-investment clubs tied to the firm. In the absence of a published team roster, the firm's investment decisions appear centralized within a small group of principals typical of a boutique RIA structure. Structurally, Peninsula Wealth differs from larger bank-affiliated wealth managers by operating as an independent RIA. This independence means the firm has no proprietary product shelf to fill and no sales quotas tied to a parent institution — a governance model that allows investment recommendations to be shaped primarily by client-specific tax and planning considerations rather than distribution incentives.

General information

Firm type

RIA

Year founded

2010

AUM

Undisclosed

Location

Region

North America

Country

United States

City

San Francisco

Corporate office

San Francisco, CA, United States

Sector focus

Wealth Management

Frequently asked questions

Is Peninsula Wealth an independent firm or affiliated with a larger institution?

Peninsula Wealth operates as an independent registered investment adviser. It is not a subsidiary of a bank or broker-dealer, which means it does not distribute proprietary investment products. Client assets are held at third-party custodians, a structure that reinforces the separation between advisory services and asset custody.

What types of clients does Peninsula Wealth serve?

Public regulatory filings indicate Peninsula Wealth advises high-net-worth individuals, corporations, and limited liability companies. The firm's service model is built around personalized financial planning that integrates retirement strategy, investment management, and tax planning rather than a one-size investment product.

Does Peninsula Wealth invest client capital directly into private companies or venture funds?

There is no public record of Peninsula Wealth making direct investments in private companies or committing client capital to venture capital or private equity funds. The firm's disclosed investment strategy centers on publicly traded securities, fixed income, and mutual funds, managed with a tax-efficiency focus.

What is Peninsula Wealth's stated investment philosophy?

The firm emphasizes long-term capital appreciation through asset allocation across equities, fixed income, and mutual funds. Tax efficiency is a core component of the strategy, with portfolio construction tailored to the taxable status of each account. The firm does not market a proprietary research methodology or a tactical trading model.

How does Peninsula Wealth charge for its advisory services?

Peninsula Wealth is a fee-only registered investment adviser. It charges client fees based on a percentage of assets under management, which aligns advisor compensation with portfolio performance rather than transactional commissions. The firm's Form ADV would detail specific fee schedules.

Profile maintained by using OSINT (open-source intelligence), regulatory filings, licensed data partners, and verified direct submissions. Read the methodology. Last updated: . Continuous refresh with full update cycles at least every 30 days.

Need institutional-grade insight on asset managers?

Altss delivers:

Principals with verified direct contactsAllocation history by asset classOSINT-derived deal signals
Book a demo

Prefer a guided tour?

We’ll walk you through:

Interactive funding timelinesCustom mandate & allocation filters
Book a demo

More San Francisco RIA profiles