Pheim Asset Management

Founder Tan Chong Koay serves as Chief Investment Officer and is the primary decision-maker for all portfolio allocations. He has run the firm's investment process since 1994 and his personal capital is co-invested alongside client funds. A small team of analysts in Singapore and Kuala Lumpur supports research and trade execution.

The Pheim Emerging Companies Balanced Unit Trust is a Shariah-compliant balanced fund that blends equities with sukuk instruments. Unlike pure equity funds, this structure provides a built-in risk buffer through fixed-income allocation. The fund focuses on small-to-mid-cap companies with sustainable earnings across Singapore, Malaysia, Indonesia, Thailand, and the Philippines.

Pheim was one of the earliest adopters of Shariah-compliant equity investing in Southeast Asia, launching its Dana Makmur Pheim fund in Malaysia long before ESG and Islamic finance converged. While the firm is not exclusively Islamic, its flagship products and a significant portion of its identity are tied to Shariah mandates, making it a reference name in that niche.

The Dana Makmur Pheim fund received a Lipper Fund Award for best-in-class risk-adjusted equity performance over multiple-year periods during the mid-2010s. Tan Chong Koay was individually recognized with a Morningstar Fund Manager of the Year award in the Malaysian equity category, reflecting that performance run. Past performance figures, like all fund results, are historic and not indicative of future outcomes.

Pheim operates solely as a manager of its own unit trust and discretionary mandate vehicles. It does not function as a fund-of-funds and does not allocate client capital to external GPs. All investments are made directly into listed equities and sukuk through Pheim's internal research process.