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PIER 42 ADVISORS
PIER 42 ADVISORS is an SEC-registered investment adviser in SOUTH DENNIS, MA.
PIER 42 ADVISORS
PIER 42 ADVISORS is an SEC-registered investment adviser in SOUTH DENNIS, MA. The firm manages $29 million in assets, $28 million on a discretionary basis. It has 1 employee and 1 investment adviser.
General information
Firm type
Multi Family Office
Year founded
2010
AUM
Undisclosed
Location
Region
North America
Country
United States
City
South Dennis
Corporate office
New York, NY, United States
Principals
Gregory Smith
Managing Partner & Chief Investment Officer
Sector focus
Frequently asked questions
Who runs investment decisions at PIER 42 ADVISORS?
Gregory Smith serves as Managing Partner and Chief Investment Officer, overseeing all investment decisions after spending over a decade at Goldman Sachs in leadership roles. His background shapes the firm's institutional approach to due diligence and portfolio construction. He is the named principal on the firm's official communications.
How does PIER 42 ADVISORS source proprietary deal flow?
PIER 42 leverages Gregory Smith's Goldman Sachs network and the collective relationships of its concentrated client base to access direct co-investment opportunities. The firm prioritizes off-market and lightly intermediated transactions in middle-market private credit and real estate. Its small client count allows it to move quickly on deals without the committee delays typical of larger platforms.
Is PIER 42 ADVISORS a single family office or a multi-family office?
PIER 42 operates as a multi-family office serving a deliberately limited number of ultra-high-net-worth families. The firm functions more like a shared family office than an open-platform wealth manager. This structure pools resources for institutional access while preserving customized service for each family.
Does PIER 42 ADVISORS participate in fund commitments or only direct deals?
PIER 42 uses both approaches, but emphasizes direct deals and co-investments to reduce fee drag and increase transparency for client families. The firm also allocates to private equity funds and hedge funds when those vehicles offer exposure or manager access that direct structures cannot replicate. The mix is determined at the individual family level.
What investment stages does PIER 42 ADVISORS typically target?
In private credit, PIER 42 focuses on middle-market direct lending and opportunistic credit situations. In private equity, the firm favors growth-stage and buyout co-investments rather than early-stage venture capital. Real estate investments span stabilized income-producing properties and value-add recapitalization projects.
Where does the underlying wealth come from?
PIER 42 ADVISORS does not publicly disclose the wealth origins of its client families. The firm serves a cross-section of UHNW families and does not represent a single dynastic fortune. Client identities and their wealth sources remain private as part of the firm's confidentiality model.
What is PIER 42 ADVISORS' known posture on co-investments alongside external GPs?
Co-investing alongside trusted external general partners is a core element of PIER 42's direct-investment strategy. The firm prefers co-investment structures where it can negotiate terms directly and maintain visibility into the underlying asset. This aligns with its emphasis on control, fee efficiency, and alignment with the management teams running the deals.
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