Multi-Family OfficeRIA · CRD 129052SEC-Registered

Updated:

PNC Wealth Management

PNC Wealth Management is an SEC-registered investment adviser in Pittsburgh, PA, registered since 2003. The firm manages $30.3 billion in assets, with $28.2...

PNC Wealth Management

PNC Wealth Management is an SEC-registered investment adviser in Pittsburgh, PA, registered since 2003. The firm manages $30.3 billion in assets, with $28.2 billion on a discretionary basis. It has 1713 employees and 825 investment advisers.

Website
pnc.com

General information

Firm type

Multi Family Office

Year founded

1995

Location

Region

North America

Country

United States

City

Pittsburgh

Corporate office

Pittsburgh, PA, United States

Principals

Carole Brown

Head of Asset Management Group

Sector focus

Wealth ManagementPrivate BankingTrust & Estate PlanningPrivate Credit

Frequently asked questions

What is the relationship between PNC Wealth Management and PNC's Asset Management Group?

PNC Wealth Management is a division within the bank's Asset Management Group (AMG), which also includes PNC Capital Advisors — the institutional investment-management subsidiary — and the OCIO/retirement-plan fiduciary practice. Since 2022, Carole Brown has led the entire AMG as a unit that reports to the bank's chief financial officer, meaning wealth management sits inside the same C-suite vertical as the balance-sheet and institutional franchises rather than operating as a standalone subsidiary.

Does PNC Wealth Management participate in fund commitments or only direct deals?

The group employs a barbell model: it commits client capital to external private-market funds from firms such as Blackstone and Carlyle for diversified exposure, while also offering direct co-investment and private-credit placements originated through PNC's own banking platform. This dual-sourcing architecture lets client portfolios hold both blind-pool fund interests and individually-negotiated credit instruments inside the same custodied account structure.

Who makes investment decisions at PNC Wealth Management?

Carole Brown serves as the executive head of the Asset Management Group with overall strategic authority over investment programs, reporting to PNC's CFO. Beneath her, the Chief Investment Officer for AMG sets asset-allocation policy and manager-selection frameworks that cascade across the wealth-management, institutional, and OCIO lines. Individual client portfolios are implemented by regional wealth directors and investment advisors governed by those house model portfolios.

What is the scale of the trust and estate administration business inside PNC Wealth Management?

PNC's trust charter dates to 1847 and remains one of the oldest continuous trust operations in the United States. The group administers tens of thousands of personal trusts alongside family foundations, special-needs trusts, and generation-skipping structures, all underwritten by the bank's $560 billion parent balance sheet. Exact trust-asset totals are not disclosed, but the division is large enough to maintain a dedicated national trust committee and in-house fiduciary counsel.

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