Point C

Point C

Point C was formed in 2006, six years after Michael Krasny stepped down as CEO of CDW Corporation, the technology products and services company he founded in 1984. Krasny took CDW from a classified ad in the Chicago Tribune to a publicly traded Fortune 500 enterprise, generating the liquidity that funds the family office. Point C operates privately from Chicago, with no external fundraising and no public AUM disclosure. The office deploys capital across a deliberately broad mandate: venture capital fund commitments, growth equity partnerships, and occasional direct co-investments in private technology companies. Krasny has backed funds managed by Chicago-based firms including Valor Equity Partners and has participated in direct rounds for companies such as messaging platform Slack prior to its public listing. The strategy is geographically concentrated in North America, with a Midwest bias, but includes exposure to coastal technology hubs through fund commitments. The firm does not seek control positions. Point C maintains a lean operating structure typical of a non-institutional family office, with Krasny as the primary investment decision-maker and a small support team in Chicago. The office has been a limited partner in venture funds raised by firms that later became multibillion-dollar platforms. In recent years, Point C has continued making new fund commitments and direct technology investments, though specific deployment figures remain private. The Krasny family also maintains philanthropic interests, including significant gifts to the University of Illinois and the establishment of the Krasny Family Foundation, which operates independently of the investment office. Point C is structurally distinct because it functions as a pure proprietary capital vehicle with no external reporting requirements, allowing it to write smaller checks into emerging venture funds that larger institutions often overlook and to hold positions indefinitely without LP pressure. This permanent-capital posture gives general partners a long-term anchor investor while granting the Krasny family access to early-stage deal flow that is typically reserved for specialized endowments and foundations.