Asset Manager

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Pomegranate Investment

Pomegranate Investment, founded in 2014, is a Swedish public holding company backing scaled Iranian consumer-tech platforms such as Digikala and Bazaar.

Pomegranate Investment logo

Pomegranate Investment

Pomegranate Investment AB (publ) is a venture capital investment company (VC) based in Sweden, which was founded in 2014 by a pioneering team with a long and successful track record of investing in high growth companies in emerging markets, particularly in the online sector such as e-commerce and online classifieds.

General information

Firm type

Generalist

Year founded

2014

AUM

Undisclosed

Location

Region

Europe

Country

Sweden

City

Stockholm

Corporate office

Mäster Samuelsgatan 1, 1st floor, SE-111 44 Stockholm, Sweden

Sector focus

Media & EntertainmentEnterprise SoftwareFinTechReal EstateMobility & Transportation

Frequently asked questions

How is Pomegranate Investment structured, and what does the 2025 delisting mean for shareholders?

Pomegranate was incorporated as a Swedish public company in 2014 and historically listed its shares through Euroclear Sweden. At a July 2025 Extraordinary General Meeting, shareholders voted to deregister the company from Euroclear, meaning the firm now maintains its own share register and is no longer a CSD-registered entity (per the firm, July 2025). The effect is that shares are no longer publicly transferable through the Swedish central securities depository, and shareholder engagement relies on direct contact with the company.

What are Pomegranate Investment's largest known portfolio holdings?

The firm’s website identifies six portfolio companies as its core holdings. The most prominent are Digikala, an e-commerce group spanning retail, marketplace, fashion, digital content, and an online supermarket across the Middle East; Bazaar, the largest Android app store for Persian-speaking users, serving over 50 million people; and Takhfifan, the biggest female-founded start-up in Iran. The portfolio also includes a classifieds platform, an online travel group, and a domestic financial group (per the firm's website).

Does Pomegranate Investment operate as a fund, or does it make direct investments?

Pomegranate does not operate as a conventional fund that raises limited-partner commitments. It is structured as a Swedish investment company that takes direct equity stakes in portfolio companies, predominantly in the Iranian consumer-internet sector. The firm has never disclosed a traditional fund structure, fund-of-funds program, or co-investment vehicle for external partners.

Which sectors does Pomegranate Investment target?

The firm concentrates on consumer-technology platforms inside Iran and the broader Middle East, with a focus on e-commerce, app stores, online classifieds, digital travel services, and financial services. Its disclosed companies map to retail marketplace, Android app distribution, daily-deals and discounts, classifieds, online travel agencies, and capital-markets advisory.

Where does Pomegranate Investment source its deal flow, and does it maintain an office inside Iran?

The firm discloses only a Stockholm headquarters and does not list any office or personnel inside Iran. The founding team’s public track record in emerging-market internet businesses is cited as the basis for its network, but the firm provides no description of a local sourcing team. All contact information points to Sweden, and the website portrays local entrepreneurs driving the portfolio companies’ operations.

Does Pomegranate Investment have any philanthropic programs or parallel vehicles?

No. The firm’s public disclosures, including its website and regulatory filings, do not mention any charitable foundation, impact-investing sidecar, donor-advised fund, or operating company outside the investment portfolio. All activity appears concentrated within Pomegranate Investment AB.

What is Pomegranate Investment's known appetite for follow-on rounds versus new positions?

The firm has not published a capital-reserves policy or a formal follow-on strategy. Given its single investment-company balance sheet and the absence of disclosed closed-end fund structures, it is reasonable to infer that follow-on decisions are made on a deal-by-deal basis. No public source confirms whether it leads rounds or participates exclusively as a minority co-investor.

Profile maintained by using OSINT (open-source intelligence), regulatory filings, licensed data partners, and verified direct submissions. Read the methodology. Last updated: . Continuous refresh with full update cycles at least every 30 days.

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