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Princeton Wealth Management Alliance
The firm was founded by Kedrick, an Accredited Wealth Management Advisor who began his career at Gruntal Inc. in 1994. He later served as a Senior Vice...
Princeton Wealth Management Alliance
The firm was founded by Kedrick, an Accredited Wealth Management Advisor who began his career at Gruntal Inc. in 1994. He later served as a Senior Vice President at Oppenheimer & Co., where he spent 12 years before launching an independent practice. Princeton Wealth Management Alliance operates as a registered investment advisor, offering fiduciary guidance to individuals, families, corporations, and charitable organizations. The investment approach mixes traditional asset-allocation strategies with access to alternative investments. The firm structures client portfolios through a combination of custom strategies, retirement solutions including defined-benefit and defined-contribution plan administration, and trust-account management. Public disclosures do not specify named portfolio companies or fund commitments — the platform appears built around individual security and direct-index-style custom accounts rather than widely reported direct deals. The firm serves clients across the United States from its Princeton office, and it does not publish geographic mandates beyond its nationwide reach. Kedrick leads the firm as Founder and Managing Director, leaning on over three decades of advisory experience. The website does not list additional team members, nor does it disclose total assets under advisement or a headcount number. All brokerage accounts are custodied at Charles Schwab. The firm also provides employee-group pre-retirement financial counseling and seminars alongside its core wealth-management offering. No adjacent philanthropic foundations, real-asset arms, or peer club memberships are publicly reported. Princeton Wealth Management Alliance distinguishes itself through a fiduciary structure that merges a boutique's individualized service model with the custodial and execution infrastructure of Charles Schwab. The firm markets the pairing as 'the best of both worlds' — a deliberate architecture that aims to deliver personal advisory attention while relying on a large global custodian for trade execution, reporting, and asset safety.
General information
Firm type
Multi Family Office
Year founded
—
AUM
Undisclosed
Location
Region
North America
Country
United States
City
Princeton
Corporate office
Princeton, NJ, United States
Principals
Kedrick
Founder and Managing Director
Frequently asked questions
Who runs investment decisions at Princeton Wealth Management Alliance?
Kedrick, the Founder and Managing Director, leads the firm and holds an Accredited Wealth Management Advisor designation. He has been in the industry since 1994. The firm does not publicly name any additional investment-committee members or portfolio managers.
How does the firm source investment opportunities?
The firm does not publicly describe a proprietary sourcing model. It states that portfolios blend traditional and non-traditional investments, suggesting a combination of public-market securities and manager- or platform-accessed alternatives rather than a direct private-market origination engine.
Is Princeton Wealth Management Alliance structured as a family office or a multi-client advisory firm?
It is a registered investment advisor serving multiple high-net-worth individuals, families, corporations, and charitable organizations — a multi-client model with a boutique service posture. The firm compares its experience to single-family-office service, but it is not a single-family office.
Does the firm participate in fund commitments or only direct securities?
Public disclosures do not specify whether the strategy includes fund commitments. The language around 'diverse platforms' and 'alternative investments' leaves room for either direct alternatives or manager-access vehicles, but details are not published.
Which custodian holds the firm's client assets?
All brokerage accounts are held at Charles Schwab, which the firm refers to as its 'Directed Trust & Custody Servicer' (per the firm). This arrangement gives clients the institutional infrastructure of a large custodian while the firm provides the advisory relationship.
Profile maintained by Altss using OSINT (open-source intelligence), regulatory filings, licensed data partners, and verified direct submissions. Read the methodology. Last updated: . Continuous refresh with full update cycles at least every 30 days.
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