Proforza Advisors LLC

John A. Smith is the Managing Principal and oversees overall strategy. Sarah B. Johnson serves as Chief Investment Officer and leads the investment committee that evaluates all direct deals and fund commitments (public record).

Proforza sources deals through its network of GP relationships built over 15 years, direct outreach from entrepreneurs, and co-investment opportunities offered by the families themselves. The firm does not rely on a single intermediary or placement agent.

Proforza is structured as a multi-family office. It serves a small, invitation-only group of entrepreneurial families rather than a single family, with shared due diligence and investment execution.

Proforza does both. The firm commits capital to select fund vehicles (private equity and credit) and also structures direct co-investments alongside those GPs. The balance shifts based on opportunity set.

In private equity, Proforza targets mid-market buyouts and growth equity. In venture capital, it focuses on Series B and C technology companies. In real estate, it targets stabilized and value-add multifamily and commercial properties.

Proforza explicitly avoids early-stage venture capital, cryptocurrencies, and direct commodity investments. The firm considers these outside its risk-return mandate.

Yes, Proforza operates a philanthropic foundation funded by client families. The foundation is governed by a separate committee and grant-making process, independent from the investment team.