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R² Wealth Management Partners
Founded in Lincoln, Nebraska, R² Wealth Management Partners serves as a multi-family office for a select group of high-net-worth families, trusts, and...
R² Wealth Management Partners
Founded in Lincoln, Nebraska, R² Wealth Management Partners serves as a multi-family office for a select group of high-net-worth families, trusts, and institutions. Richard Reichenbach established the firm to provide integrated investment advisory, financial planning, and tax management services outside the constraints of large institutional wealth management platforms. The firm's investment strategy emphasizes alternatives and direct investments alongside traditional public market exposure. R² constructs portfolios that allocate meaningfully to private real estate partnerships, direct private credit opportunities, and hedge fund strategies across North America. The firm sources deal flow through regional relationships and broker-dealer networks, favoring Midwestern commercial real estate and lower-middle-market private lending opportunities typically overlooked by coastal capital. R² operates as a registered investment advisor with a lean team structure, coordinating with external tax counsel and estate planning attorneys to execute multi-generational wealth strategies. The firm does not disclose assets under advisement publicly, and its client base remains concentrated among business owners and legacy agricultural families in the Great Plains corridor. The firm's differentiation lies in its geographic positioning — operating from Nebraska rather than a traditional financial center, R² accesses deal flow in secondary and tertiary markets where competition from institutional capital is thinner. This structure allows the firm to underwrite real asset and credit opportunities with local information advantages that national platforms cannot replicate.
General information
Firm type
Multi Family Office
Year founded
—
AUM
Undisclosed
Location
Region
North America
Country
United States
City
Lincoln
Corporate office
Lincoln, NE, United States
Principals
Richard Reichenbach
Founder and Managing Director
Sector focus
Frequently asked questions
Who runs investment decisions at R² Wealth Management Partners?
Richard Reichenbach serves as Founder and Managing Director, leading the firm's investment committee. The firm operates with a centralized decision-making model where Reichenbach oversees portfolio construction, manager selection, and direct investment underwriting across private credit, real estate, and alternative strategies.
How does R² Wealth Management Partners source its direct investment opportunities?
The firm sources private real estate and credit opportunities through regional relationships in the Great Plains corridor. Its Lincoln, Nebraska location provides local information advantages on Midwestern commercial real estate and lower-middle-market private lending deals — markets where national institutional investors typically maintain limited presence.
What asset classes does R² allocate client capital to?
R² constructs bespoke portfolios spanning public equities, fixed income, private real estate partnerships, direct private credit, and hedge fund strategies. The firm emphasizes alternatives exposure, deliberately tilting allocations away from traditional 60/40 passive models toward actively managed and illiquid strategies.
Is R² Wealth Management Partners a single family office or does it serve multiple families?
R² operates as a multi-family office serving multiple high-net-worth families, pension plans, trusts, and corporate clients. The firm pools resources across its client base to access direct investment opportunities while maintaining individualized portfolio construction for each family.
Does R² Wealth Management Partners have a minimum account size or investable asset threshold?
As a registered investment advisor serving high-net-worth individuals and institutional clients, R² maintains suitability thresholds typical of multi-family offices. The firm does not publicly disclose its minimum investable asset requirement, but its service model — incorporating tax management, estate planning coordination, and direct alternative investments — implies a threshold consistent with clients who can access illiquid partnership structures.
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