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RBC Private Counsel (USA)
RBC Private Counsel (USA) Inc. is an SEC-registered investment adviser in Toronto, ON, registered since 1998. The firm manages $7.9 billion in assets, with...
RBC Private Counsel (USA)
RBC Private Counsel (USA) Inc. is an SEC-registered investment adviser in Toronto, ON, registered since 1998. The firm manages $7.9 billion in assets, with $7.7 billion on a discretionary basis. It has 1455 employees and 1455 investment advisers.
General information
Firm type
Multi Family Office
Location
Region
North America
Country
United States
City
Toronto, On
Corporate office
Minneapolis, MN, United States
Sector focus
Frequently asked questions
What types of lending solutions does the group offer?
RBC Private Counsel extends securities-based lending, art-backed loans, mortgages, aircraft financing and commercial credit lines through the parent bank's balance sheet. For UHNW clients with concentrated stock positions, the group structures lending arrangements that preserve equity upside while generating liquidity. These lending capabilities are core to the value proposition and a structural differentiator from non-bank multi-family offices.
How does RBC Private Counsel handle philanthropy?
The group provides donor-advised funds and grant-making administration through the RBC Foundation and related charitable vehicles. These structures allow families to separate philanthropic capital from core investment assets while retaining advisory input. The foundation platform also supports multi-generational giving strategies common among its UHNW clientele.
Is RBC Private Counsel's AUM publicly disclosed as a separate line item?
RBC does not break out assets under advisement for the private counsel unit individually; only aggregate RBC Wealth Management-US assets are reported publicly. As of late 2023, RBC Wealth Management-US managed roughly $500 billion in total client assets, with the private counsel group representing the ultra-high-net-worth subset of that figure. Because the unit is integrated into the larger wealth division, a standalone AUM number is not available.
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