Reliance Financial Group

Chuck Roberts leads the firm as CEO and Managing Director of Investments. He functions as the chief investment officer, setting asset allocation policy across the wealth management and private credit arms. The private credit fund has a dedicated underwriting team of former regional bank credit officers who evaluate each loan origination.

Reliance originates loans directly to lower-middle-market companies through a network of regional and business brokers, direct company-founder outreach, and referrals from professional service firms — primarily law firms and accounting practices — across the Southeast and Texas. The firm competes with other non-bank lenders in a segment where traditional banks have pulled back from small-balance commercial lending.

Reliance operates as a multifamily office, with a concentration of wealthy families primarily based in the Southeast. The firm provides consolidated wealth management, estate planning, tax strategy, and access to its in-house private credit fund.

Reliance does both. Its traditional wealth management arm allocates client capital to external third-party managers across public equities, fixed income, and alternative funds. The proprietary private credit fund makes direct loans to operating companies, giving client families a direct co-investment-style exposure alongside external manager commitments.

The RFG Private Credit Fund targets lower-middle-market companies with $3 million to $15 million in EBITDA, according to the firm's regulatory disclosures. Loan structures are typically senior secured and used for acquisitions, recapitalizations, or growth capital.

Chuck Roberts has stated publicly that the private credit fund forms the core of the firm's institutional future, designed to operate beyond his personal advisory tenure. The credit underwriting team provides the operational continuity that a pure advisory practice would lack, functioning as a permanent capital vehicle that can survive the founder's eventual departure.