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Söderberg & Partners
Founded in 2004, Per-Olof Söderberg's firm began as an insurance intermediary before broadening into wealth management and pension advisory. Its 2019 merger...
Söderberg & Partners
Founded in 2004, Per-Olof Söderberg's firm began as an insurance intermediary before broadening into wealth management and pension advisory. Its 2019 merger with Norwegian player Förvaltningshuset AS deepened its institutional capabilities, creating a scaled Nordic platform that selects external funds rather than building proprietary vehicles. Söderberg & Partners operates as a fee-based advisor, not a balance-sheet allocator. The firm channels client capital across alternative credit, secondaries, and insurance-linked strategies through manager selection and white-label solutions. Confirmed fund relationships and platforms include the firm's own Insurance Consulting unit, which placed SEK 14 billion in premiums in 2022, and its Wealth Management arm, which Kantar Sifo Prospera ranked first for Nordic private-banking satisfaction for four consecutive years through 2023. Its deployment spans Sweden, Norway, Denmark, and Finland, with a growing footprint in the Netherlands and Spain. Headquartered in Stockholm, the partnership has grown to over 3,500 employees across more than 110 offices in the Nordics, the Netherlands, and Spain. Adjacent entities include Söderberg & Partners Insurance Consulting AB and Söderberg & Partners Wealth Management AB, each earning top scores in the Svenskt Kvalitetsindex (SKI) annual survey. In 2023, the firm received an external majority investment from KKR, valuing the group at over EUR 2 billion to accelerate European expansion while existing partners retained significant minority stakes. What sets the firm apart is a distribution-led, capital-light architecture: an insurance brokerage masquerading as a wealth manager. It collects economics on premium placement and fund selection rather than management fees, building a recurring-revenue machine that sidesteps the AUM duration risk of traditional asset gatherers. The 2019 Norwegian merger and the KKR backing in 2023 cement a roll-up playbook — acquiring local advisory shops to densify geographic coverage while the parent integrates compliance and product shelf.
General information
Firm type
Multi Family Office
Year founded
2004
AUM
Undisclosed
Location
Region
Europe
Country
Sweden
City
Stockholm
Corporate office
Stockholm, Sweden
Sector focus
Frequently asked questions
How does Söderberg & Partners actually generate revenue?
The firm earns commissions and advisory fees by intermediating insurance policies and selecting third-party funds for retail and institutional clients. It does not manage proprietary investment portfolios or charge typical asset-management fees. Its Insurance Consulting unit placed SEK 14 billion in premiums in 2022, and the Wealth Management arm is paid for advice and execution on external funds.
Is Söderberg & Partners a single-family office for the founder?
No. Despite the name, the firm operates as an independent advisory and brokerage partnership serving over 500,000 corporate and private clients. Founder Per-Olof Söderberg's personal wealth may be served by the firm, but its commercial focus is fee-based advisory, not a family capital-preservation vehicle.
What did the 2019 merger with Förvaltningshuset change?
The merger added Norwegian institutional advisory capabilities and deepened the firm's manager-research bench. It also signaled an explicit roll-up strategy to consolidate fragmented Nordic insurance and pension advisory shops under one brand, which has since extended to the Netherlands and Spain.
Who controls the firm after KKR's investment in 2023?
KKR holds a majority stake, but existing partners — including Per-Olof Söderberg and other senior advisors — retained significant minority positions. Governance remains operationally in the hands of management, with KKR providing capital for European M&A.
Does the firm run internal investment funds or co-investment vehicles?
No. Söderberg & Partners selects external managers across asset classes including private credit, secondaries, and insurance-linked strategies, but does not manage its own commingled funds. Its value chain is distribution and advice, not product manufacturing.
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