Simplify Asset Management Inc.

Simplify focuses on actively managed exchange-traded funds that employ options-based strategies. The firm uses systematic covered call, put write, and defined outcome techniques to target income generation and volatility management, aiming to provide alternatives to traditional fixed income and equity positions.

Simplify's product lineup includes the Simplify Volatility Premium ETF (SVOL), the Simplify Interest Rate Hedge ETF (PFIX), the Simplify Short Term Treasury Futures ETF (TUA), and others. These ETFs are listed on major US exchanges and are designed for both retail and institutional investors seeking specific risk-return profiles.

Simplify's ETFs primarily generate returns through options premiums rather than direct security selection. For example, SVOL writes VIX futures options to capture volatility premiums, while PFIX uses Treasury futures options to hedge interest rate risk. This approach aims to produce non-correlated income streams relative to equity and bond markets.

Simplify's ETFs are marketed to both institutional and retail investors. The strategies appeal to those seeking yield enhancement or risk mitigation outside traditional asset classes. The firm's products are accessible via brokerage platforms and are structured as registered investment company shares under the Investment Company Act of 1940.

Simplify Asset Management Inc. has not publicly disclosed its total AUM in a consistent form. The firm’s regulatory filings provide snapshots of individual fund net assets, but no aggregate firm-level AUM is published. As a result, the figure remains undisclosed in public sources.

Simplify uses defined outcome mechanics in some ETFs to cap downside risk. For example, its defined outcome ETFs offer a stated buffer against market declines in exchange for a cap on upside. The firm also uses options positions that are actively managed to maintain exposure to volatility or interest rate changes.

Simplify Asset Management operates as an independent registered investment adviser with no disclosed affiliation to a family office, private equity, or venture capital firm. The firm’s public filings indicate it is not controlled by any single family or external investment group.