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Slingshot Investments
Slingshot is Australia's leading provider of corporate innovation programs, focusing on innovation that is meaningful, measurable and highly valuable.
Slingshot Investments
Slingshot is Australia's leading provider of corporate innovation programs, focusing on innovation that is meaningful, measurable and highly valuable. Its founders Craig Lambert and Trent Bagnall have extensive combined experience driving innovation in organisations in Australia and overseas. Since 2013, Slingshot has worked with leading Australian organisations including HCF, News Corp, Qantas, Lion, Clubs NSW and Caltex.
General information
Firm type
Generalist
Year founded
2012
Location
Region
Oceania
Country
Australia
City
Sydney
Corporate office
Sydney, Australia
Principals
Trent Bagnall
Founder
Altss tracks 1 additional named team member for this firm — including direct investment leads, IR, and operating principals not listed on the public website.
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Frequently asked questions
Who runs investment decisions at Slingshot Investments?
Founder Trent Bagnall and Director Richard Ellis are the named principals. Bagnall, who previously founded Magrit-IT, oversees the venture and innovation-related allocations. Ellis directs the real estate portfolio, managing co-developments with Collins Residential across multiple residential projects in South Africa. No additional investment committee or delegated-authority structure has been publicly disclosed.
How does Slingshot source venture-stage deals?
Slingshot leverages its corporate accelerator infrastructure, which built innovation programs for Qantas and HCF. The firm describes a proprietary sourcing approach that combines data-science capability with a network of thousands of emerging technology companies. Deals appear to originate through corporate-partner problem statements that match startups to enterprise needs, rather than through a conventional VC’s open-market deal funnel.
Does Slingshot operate as a venture firm or a broader investment company?
It operates as a generalist asset manager with a hybrid structure. On one side, the corporate accelerator arm generates deal flow and fee revenue by running innovation programs for large enterprises; on the other, Slingshot’s balance sheet holds early-stage venture positions, direct residential and luxury real estate developments in South Africa, aviation assets, a collectables portfolio, and blockchain positions. This makes it broader in scope than a pure venture firm.
What real estate assets does Slingshot directly hold or develop?
Slingshot’s known real estate exposure is concentrated in KwaZulu-Natal, South Africa, where it co-develops projects with Collins Residential. Confirmed positions include the Zululami Luxury Coastal Estate, the Lalela Estate in Sheffield, Ballito, and the Westville North Residential Project. Richard Ellis leads this segment of the portfolio.
Which sectors does Slingshot explicitly avoid?
Slingshot does not publish an explicit negative list. Its accelerator partnerships with Qantas and HCF suggest openness to aviation services, health-insurance technology and enterprise software. The South African real estate book and digital-asset positions indicate no categorical exclusion of hard assets or blockchain, but the firm has not disclosed formal sector-level restrictions.
Profile maintained by Altss using OSINT (open-source intelligence), regulatory filings, licensed data partners, and verified direct submissions. Read the methodology. Last updated: . Continuous refresh with full update cycles at least every 30 days.
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