Asset ManagerRIA · CRD 151831SEC-RegisteredPrivate Fund Adviser

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Standard General

Standard General is an SEC-registered investment adviser in New York, NY, since 2009. It manages $647 million in regulatory assets. The firm has 6 employees...

Standard General logo

Standard General

Standard General is an SEC-registered investment adviser in New York, NY, since 2009. It manages $647 million in regulatory assets. The firm has 6 employees and 1 investment adviser.

General information

Firm type

Generalist

Year founded

2007

Location

Region

North America

Country

United States

City

New York

Corporate office

767 Fifth Avenue, 12th Floor, New York, NY 10153

Principals

Soohyung Kim

Managing Partner and Chief Investment Officer

Sector focus

Media & EntertainmentGaming & CasinosRetailReal EstateSecondaries & Special Situations

Frequently asked questions

Who runs investment decisions at Standard General?

Soohyung Kim, the firm's founder, serves as Managing Partner and Chief Investment Officer and leads all investment decisions. He heads a compact team of seven investment professionals with decades of special-situations and distressed-investing experience.

How does Standard General's approach differ from a typical activist hedge fund?

Standard General seeks control positions rather than minority stakes, allowing the firm to work directly inside portfolio companies on repositioning and operational improvements. This private equity-like engagement with public companies distinguishes it from activists that agitate for change from outside the boardroom.

Does Standard General invest only in public equities?

No. The firm invests across the capital structure in both debt and equity securities, and shorts equities and credit to manage downside risk during volatile markets. Its mandate targets the intersection of public and private markets.

What is Standard General's relationship with Bally's Corporation?

Standard General is the largest shareholder of Bally's Corporation, and Soo Kim serves as Chairman of the casino operator's board. The firm has driven Bally's strategic transformation through acquisitions and a take-private bid, making it the most visible vehicle for Standard General's control-oriented investment philosophy.

What investment stages does Standard General typically target?

The firm focuses on middle-market public companies with dislocated valuations, not venture-stage or early-growth businesses. Standard General looks for mature enterprises where a control position allows it to address operational inefficiencies and valuation overhangs.

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