Asset ManagerRIA · CRD 337995Exempt Reporting AdviserPrivate Fund Adviser

Updated:

Standard Investment

Standard Investment are hands-on partners who work closely with companies to navigate challenges and seize opportunities. Their approach is rooted in...

Standard Investment logo

Standard Investment

Standard Investment are hands-on partners who work closely with companies to navigate challenges and seize opportunities. Their approach is rooted in collaboration, pragmatism, and a shared vision for sustainable success. They combine the roles of investor, entrepreneur and manager, and have been structurally improving companies since 2004 across a wide range of sectors.

General information

Firm type

Generalist

Year founded

2005

Location

Region

Europe

Country

Netherlands

City

New York

Corporate office

Amsterdam, Netherlands

Principals

Jan Willem van der Ploeg

Managing Partner

Sector focus

Enterprise SoftwareIndustrial TechHealthcare ServicesEnergy Transition & Renewables

Frequently asked questions

How does Standard Investment source proprietary deal flow in the Benelux?

The firm cultivates direct relationships with retiring founders, corporate-divestiture teams, and Dutch accounting firms that serve family-held businesses. Standard Investment rarely participates in broad auction processes, instead building pipeline through a network of operating advisors who previously led companies in the firm's target sectors. Because the Benelux mid-market is small and relationship-driven, a twenty-year track record of founder-friendly exits generates repeat referrals.

What investment stages does Standard Investment typically target?

The firm targets majority and significant-minority positions across growth equity, management buyouts, corporate carve-outs, and select turnaround situations. Stage labels are less rigid than in the US venture market: Standard Investment will back a profitable software company at €8 million in revenue with a growth cheque, or acquire an industrial manufacturer from a retiring founder through a management buy-in. Early-stage seed and start-up rounds appear in the firm's stated mandate but represent a minor portion of actual deployed capital.

Which sectors does Standard Investment actively pursue — or explicitly avoid?

Confirmed sector focuses are enterprise software, industrial technology, healthcare services, and energy transition. The firm has consistently avoided real estate, hospitality, pure-play retail, and financial services — sectors where the Benelux mid-market is thin or where the partnership lacks operational experience. No fossil-fuel extraction or gambling-related companies appear in its disclosed portfolio.

How does Standard Investment handle co-investments alongside external GPs?

Standard Investment occasionally syndicates transactions with other Dutch and Belgian managers when a deal exceeds its single-fund concentration limits or when complementary operational expertise is needed. Co-investment rights are offered to existing limited partners on a deal-by-deal basis, not through a formal co-investment program. The firm has not historically opened its deals to passive third-party GPs who are not already LPs in the fund.

Profile maintained by using OSINT (open-source intelligence), regulatory filings, licensed data partners, and verified direct submissions. Read the methodology. Last updated: . Continuous refresh with full update cycles at least every 30 days.

Need institutional-grade insight on registered investment advisers?

Altss delivers:

Principals with verified direct contactsAllocation history by asset classOSINT-derived deal signals
Book a demo

Prefer a guided tour?

We’ll walk you through:

Interactive funding timelinesCustom mandate & allocation filters
Book a demo

Browse by category

More New York Generalist profiles