Startup Holding

Startup Holding

SIA Startup Holding operates as a small, privately held investment and holding company founded in Latvia. Tigran Bagoyan, its founder and CEO, built the firm as a legal and organizational chassis for his own business ideas and those of its shareholders. The firm does not disclose the origin of its investment capital or the identity of other shareholders. Startup Holding deploys a bootstrapping philosophy across its early-stage portfolio, building businesses with minimal cash by leveraging resources from its sister companies SIA Assistants to Business and SIA Mini Office. In exchange for consulting, accounting, and virtual-office services, the firm typically seeks equity or a success fee rather than providing debt financing. The firm’s portfolio includes direct real-estate holdings such as commercial properties at Krišjāņa Valdemāra iela 18-7 and A. Čaka iela 118B in Riga. Its geographic focus remains concentrated in Latvia. The firm’s founder draws on experience as a former auditor at Ernst & Young, and the wider team includes professionals from Assistants to Business: Raivo Millers, Anna Kalnina, and Martins Ozols. Startup Holding’s disclosed operational assets are two Riga commercial properties. Adjacent vehicles include the sister companies Assistants to Business and Mini Office, which provide the service infrastructure the firm uses to attract and support portfolio companies. No recent fundraising or investment activity is publicly reported. Startup Holding’s structural distinction lies in its bootstrapping-operating-company hybrid model. Instead of raising external capital, it uses in-house service entities to reduce portfolio-company costs, compensate talent with future equity and success bonuses, and avoid traditional venture funding cycles — an approach that aligns the firm’s survival with its portfolio’s operational resilience rather than its ability to raise follow-on rounds.