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Tasaru Mobility Investments
Tasaru Mobility Investments was established as a dedicated industrial development vehicle under the Public Investment Fund of Saudi Arabia.
Tasaru Mobility Investments
Tasaru Mobility Investments was established as a dedicated industrial development vehicle under the Public Investment Fund of Saudi Arabia. CEO Michael Müller leads the firm's effort to build domestic automotive component supply chains, a critical pillar of PIF's broader push to turn the Kingdom into a global car-making hub. Its creation is tied directly to the launch of Ceer, Saudi Arabia's first domestic electric vehicle manufacturer, also owned by PIF. Tasaru's mandate is industrial infrastructure, not minority stakes. The firm develops supplier parks and logistics networks that enable automotive assembly inside Saudi Arabia. Its anchor project is the TASARU Supplier Hub, situated within the King Salman Automotive Cluster at King Abdullah Economic City. A parallel project, a joint venture with Zamil Group Real Estate, is building the KAEC Automotive Logistics Hub. A separate venture with Bahri, the national shipping company, created Saudi Automotive Logistics to manage the movement of vehicles and parts through Saudi ports. Tasaru operates alongside PIF's other mobility assets, including Lucid Motors, which opened a Saudi assembly plant, and Ceer, the EV manufacturer targeting domestic production by 2025. Tasaru works through joint ventures with international industrial partners. A key named partner is Benteler Group, a German automotive components supplier, through the Holon platform. The firm sits within a larger PIF ecosystem that includes direct investments in Lucid Motors and operational control of Ceer, giving it a structural advantage in coordinating the entire automotive value chain from component manufacturing to finished vehicle assembly. Tasaru's footprint concentrates entirely on Saudi sites, with known facilities at King Abdullah Economic City near Jeddah and growing linkages to the King Salman Automotive Cluster. The firm's structural differentiator is its role as a sovereign industrial assembler rather than an allocator. Tasaru does not seek financial returns on a fund structure — it builds physical infrastructure, forms operating joint ventures with global manufacturers, and hands the resulting capabilities to sister companies inside PIF's mobility portfolio. This makes it more comparable to a government agency than a traditional investment manager, granting it unusual authority to negotiate supplier localization requirements directly with companies seeking access to Saudi Arabia's growing car market.
General information
Firm type
Generalist
Year founded
—
AUM
Undisclosed
Location
Region
Middle East
Country
Saudi Arabia
City
Riyadh
Corporate office
Riyadh, Saudi Arabia
Principals
Michael Müller
Chief Executive Officer
Omar Al-Madhi
Chairman
Muhammad M. Alshiha
Vice Chairman
Sector focus
Frequently asked questions
What exactly does Tasaru Mobility Investments do?
Tasaru builds the physical infrastructure and joint ventures that form the domestic automotive supply chain in Saudi Arabia. It develops supplier parks, logistics hubs, and industrial partnerships. Its role is execution — constructing facilities and forming operating JVs with global parts manufacturers — to supply PIF-owned carmakers like Ceer and the Saudi Lucid plant.
How is Tasaru related to the Public Investment Fund?
Tasaru is a wholly-owned subsidiary of PIF. It was created specifically to localize automotive component manufacturing inside Saudi Arabia as PIF pushes to make the Kingdom a global automotive production center. It operates alongside PIF's other mobility assets, including direct stakes in Lucid Motors and full ownership of Ceer, the Saudi EV brand.
Does Tasaru invest in startups or venture deals?
No. Tasaru's mandate is industrial development, not venture capital. It builds supplier parks, forms joint ventures with established global component manufacturers, and develops logistics infrastructure. It does not take minority equity stakes in early-stage mobility startups. Its capital goes into physical assets and operating partnerships with companies like Benteler Group.
Who are Tasaru's known operational partners?
Named partners include Benteler Group, a German automotive components supplier, through the Holon platform. Joint ventures include Saudi Automotive Logistics with Bahri, the national shipping company, and the KAEC Automotive Logistics Hub with Zamil Group Real Estate. All partnerships support the automotive supply chain within Saudi Arabia.
Where does Tasaru operate geographically?
All known operations are inside Saudi Arabia. The TASARU Supplier Hub is at the King Salman Automotive Cluster in King Abdullah Economic City near Jeddah. The KAEC Automotive Logistics Hub is in the same area. Tasaru's focus is entirely domestic infrastructure to support Saudi-based vehicle assembly.
How does Tasaru relate to Ceer and Lucid Motors?
Ceer and Lucid are sister entities under PIF ownership — they are the car manufacturers. Tasaru is the supply chain builder that will provide them with locally produced components and logistics services. This vertical integration lets PIF control the entire automotive value chain from parts to finished vehicles within Saudi Arabia.
Does Tasaru publish financial information or an AUM figure?
No. Tasaru has not publicly disclosed an assets-under-management figure. As a wholly-owned PIF subsidiary funding industrial infrastructure projects, its capital comes directly from the sovereign fund rather than from external investors, making traditional AUM comparisons less relevant.
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