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The Independents
The Independents is a Paris-based collective of creative agencies serving luxury and lifestyle brands.
The Independents
The Independents is a global ecosystem of 21 best-in-class partner agencies crafting extraordinary brand experiences that captivate audiences worldwide. In collaboration with its clients across the luxury and lifestyle industries, The Independents creates meaningful connections between people and the brands they love. The Independents’ curation reflects an expansive roster of industry pioneers, including 2 x 4, Atelier Athem, Atelier Lum, Bureau Béatrice, Bureau Betak, Bureau Future, Ctzar, Inca Productions, k2, Karla Otto, Kennedy, Kitten Production, Kitty Events, Lefty, Lucien Pagès Communication, MA+Group, Prodject, Sunshine, Terminal 9 Studios, The Qode and We Are Ona. The group’s capabilities span research, core strategy, communications strategy, design, production and distribution, a scope that adapts to every creative challenge. The group translates strategic insights into creative concepts, which are developed into personally relevant experiences that engage local and global audiences by way of its presence in Milan, Paris, London, Munich, Barcelona, New York, Los Angeles, Hong Kong, Beijing, Shanghai, Singapore, Tokyo, Seoul, Abu Dhabi, Dubai, Doha and Riyadh. In March 2025, The Independents launched L’Incubateur, a pioneering initiative conceived to identify, support and accelerate the next wave of talent, entrepreneurs and creative agencies on a global scale. Since June 2023, The Independents has been backed by Banijay Group and TowerBrook Capital Partners.
General information
Firm type
Multi Family Office
Year founded
—
AUM
Undisclosed
Location
Region
Europe
Country
France
City
Paris
Corporate office
Paris, France
Sector focus
Frequently asked questions
How is The Independents structured compared to a traditional agency holding company?
The Independents operates as a curated collective of specialist partner agencies rather than a monolithic brand. Each partner retains its own identity and area of creative excellence, while the group provides a shared strategic and operational backbone. This structure aims to combine the scale benefits of a holding company with the focused expertise and cultural relevance of independent agencies.
What sectors does The Independents focus on?
The group explicitly states its focus is on the luxury and lifestyle sectors. It targets industry leaders within these fields, providing marketing, design, and communications services. The firm's positioning as brand stewards for the next generation suggests a focus on high-growth, culturally relevant consumer brands rather than a broad-based cross-industry approach.
What services does The Independents' collective offer?
The group's service offering includes global marketing, design, and communications. They state they produce results-driven solutions that harness culture and technology. Given the collective structure, the specific capabilities range across the specialties of each partner agency, from branding and digital design to experiential marketing and public relations, all unified for their client base.
Does The Independents have a mechanism for developing new agencies rather than just acquiring them?
Yes, the group promotes an internal initiative called L'incubateur, which is featured on its website. While specific details of the program are not publicly disclosed, its presence indicates a formal vehicle for incubating new creative talent, concepts, or agency models internally, providing an organic growth channel alongside any acquisitions of existing agencies.
Where does The Independents operate geographically?
The firm is headquartered in Paris, France, and describes itself as a global group. Its website and social media presence address a worldwide audience. While a full list of regional offices is not publicly provided, its client work serves ambitious global brands, indicating a geographic footprint that extends beyond France into key luxury markets worldwide.
Profile maintained by Altss using OSINT (open-source intelligence), regulatory filings, licensed data partners, and verified direct submissions. Read the methodology. Last updated: . Continuous refresh with full update cycles at least every 30 days.
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