The Private Family Advisors

Peter T. Roselle, the firm's Founder and Managing Partner, leads all investment decisions. Roselle built the firm in 2010 after structuring direct real estate and private credit deals for individual wealthy clients earlier in his career. He runs a compact investment committee model that allows same-week diligence on direct opportunities rather than the quarterly cycles typical of larger multi-family offices.

The firm sources primarily through Roselle's personal network of regional operators, developers, and lending relationships in the Mountain West, Texas, and the Southeast. Much of the direct real estate and private credit pipeline comes from relationships with operators who need flexible capital and cannot access institutional debt markets efficiently. The firm does not typically compete in broad broker-marketed auction processes.

It is structured as a multi-family office serving families with $20 million to $200 million in investable assets. Distinctively, however, the firm structures each family's investments through separate SPVs and refuses to commingle capital across client families — a posture closer to single-family office discipline than to typical pooled-product multi-family platforms.

The Private Family Advisors primarily executes direct deals, particularly in real estate and private credit. Private equity exposure is obtained selectively through co-investment sleeves alongside known operators, rather than through blind-pool fund commitments. This keeps families' capital closer to the underlying assets and avoids layered fee structures.

The firm focuses on three asset classes: direct real estate (multifamily, industrial, select net-lease), private credit (asset-based lending, mezzanine debt, structured credit originated through regional relationships), and selective private equity co-investments. Real estate is held for cash flow rather than aggressive appreciation bets, and credit is pursued where institutional lenders have retreated.

There is no publicly disclosed information about a firm-wide philanthropic foundation or donor-advised fund platform. The firm's structure suggests that charitable planning is handled on a per-family basis rather than through a centralized entity, though no specific details have been confirmed through public disclosures.

The firm's client base is not publicly disclosed. Based on its Denver location and focus on direct deal structuring rather than standardized portfolio management, the firm likely attracts entrepreneurs and real estate operators who prefer a principal-driven investment posture over the institutional wealth management experience — families who have built wealth through operating businesses and want the same hands-on attention to their portfolio.