Multi-Family OfficeRIA · CRD 337819SEC-Registered

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Variety RIA

Variety RIA is a multi family office based in New York; the Altss profile covers its classification, headquarters, registration, AUM band, and key contacts for...

Variety RIA

VARIETY RIA LLC is an SEC-registered investment adviser. It has 1 employee and 1 investment adviser.

General information

Firm type

Multi Family Office

Location

Region

North America

Country

United States

City

New York

Corporate office

New York, NY, United States

Sector focus

Media & EntertainmentReal EstatePrivate Credit

Frequently asked questions

Is Variety RIA a single-family office or does it serve external clients?

Variety RIA is a registered investment advisor, not a single-family office. Its regulatory filings confirm that it provides investment advice to multiple clients, including private funds and separately managed accounts. The firm’s client count, disclosed in its Form ADV, is small, which is consistent with a multi-family-office or boutique RIA model focused on a narrow network rather than mass-affluent or institutional marketing.

What is Variety RIA’s known investment focus?

Public records point to three principal asset categories: real estate, private credit, and public securities. The entertainment and media ecosystem is a logical lens given the firm’s brand and location, though Variety RIA does not publish its investment theses or portfolio names. Allocators should assume a direct-investment and co-investment capability inside those asset classes, weighted toward the types of deals that circulate within New York– and Los Angeles–based family-office networks.

What regulatory framework applies to Variety RIA?

As an SEC-registered investment advisor, Variety RIA must file Form ADV annually and adhere to fiduciary standards for its discretionary accounts. It qualifies as an exempt reporting adviser, meaning its regulatory assets under management fall below the threshold that would require full-scope reporting on a quarter-by-quarter basis, and it can limit public disclosure of AUM and detailed portfolio holdings.

Does Variety RIA participate in fund commitments or only direct deals?

Variety RIA operates its own private investment funds and manages separate accounts, according to its ADV filings. This dual structure suggests the firm both commits capital to external funds and executes direct investments, depending on the mandate. Without published manager-selection criteria or a track-record disclosure, the exact mix between fund-of-funds and direct allocations is not publicly verifiable.

How can an institutional allocator diligence Variety RIA given its minimal public disclosure?

Diligence requires direct outreach, as the firm does not publish investor materials or respond to database questionnaires. An allocator would need to request ADV Part 2A for a formal description of services, fees, and conflicts, and would likely rely on back-channel references from legal and accounting firms active in the New York entertainment-family network to evaluate reputation and investment capability.

Profile maintained by using OSINT (open-source intelligence), regulatory filings, licensed data partners, and verified direct submissions. Read the methodology. Last updated: . Continuous refresh with full update cycles at least every 30 days.

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