Asset Manager

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West Face Capital

Greg Boland's West Face Capital uses activist tactics and concentrated bets to reshape Canadian boardrooms, from Canadian Pacific to Maple Leaf Foods.

West Face Capital logo

West Face Capital

West Face Capital was founded in 2006 by Greg Boland, a former investment banker who built the firm into a prominent Canadian alternative asset manager known for shareholder activism and special situations investing. The firm deploys capital across distressed debt, private equity, and real estate, often taking concentrated positions where it can influence corporate direction. The firm's strategy spans buyouts, special situations, activist public-equity campaigns, and select credit opportunities. West Face has been involved in some of Canada's most notable corporate contests, including a high-profile proxy fight at Canadian Pacific Railway in 2012, which resulted in a board overhaul led by Bill Ackman's Pershing Square and brought Hunter Harrison in as CEO. The firm also held a significant activist stake in Maple Leaf Foods and pushed for operational changes at the food processor. Its geographic focus is primarily Canada, though it has evaluated and held select positions in the United States. Boland runs a lean operation that partners with co-investors on larger transactions and occasionally participates in club deals. The firm has maintained a low profile on headcount and total assets under management, with no public disclosures of aggregate deployment figures. Its real estate arm acquired interests in Canadian commercial properties, including a stake in Toronto's Fairmont Royal York hotel in partnership with KingSett Capital (per Bloomberg, 2014). West Face operates with a structural mandate uncommon among Canadian alternative managers: a multi-strategy platform that blurs the line between private equity firm and activist hedge fund. Boland's willingness to wage public proxy fights while also negotiating private buyouts creates a distinct posture — the firm can unsettle a boardroom one quarter and court the same directors as limited partners the next.

General information

Firm type

Generalist

Year founded

2006

AUM

Undisclosed

Location

Region

North America

Country

Canada

City

Toronto

Corporate office

Toronto, ON, Canada

Principals

Greg Boland

Founder and CEO

Sector focus

BuyoutSpecial SituationsEnergy Transition & RenewablesReal EstatePrivate Credit

Frequently asked questions

Who runs investment decisions at West Face Capital?

Greg Boland is the founder, CEO, and primary investment decision-maker. The firm operates with a flat structure centered on Boland's oversight, consistent with the concentrated, conviction-weighted bets it is known for.

What is West Face Capital's activist track record?

West Face cemented its activist reputation during the 2012 Canadian Pacific Railway proxy fight, where it was an early shareholder pushing for board change alongside Pershing Square. The successful campaign led to a management overhaul and a subsequent turnaround in CP's operating performance. The firm also agitated for changes at Maple Leaf Foods.

Does West Face Capital co-invest with other firms?

Yes. West Face has partnered with other institutional investors and asset managers on specific transactions, including KingSett Capital on the Fairmont Royal York hotel acquisition. The firm uses co-investment structures to size up on larger real estate and buyout deals.

How does West Face Capital source its investment opportunities?

Boland sources opportunities through a network built over decades in Canadian finance. The firm's activist posture also generates proprietary deal flow — companies and their advisors often engage West Face preemptively when a contested situation appears likely.

What investment structures does West Face Capital use?

The firm operates across multiple structures including direct private equity buyouts, public-market activist stakes, distressed debt purchases, and real estate joint ventures. It is not constrained to a single fund vehicle and has structured bespoke partnerships for specific investments.

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