Asset Manager

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Westbrooke Alternative Asset Management

Westbrooke Alternative Asset Management was founded in 2015 by Jonathan Bloch and Simon Schultz, two South African investment professionals who built the...

Westbrooke Alternative Asset Management logo

Westbrooke Alternative Asset Management

Westbrooke Alternative Asset Management was founded in 2015 by Jonathan Bloch and Simon Schultz, two South African investment professionals who built the firm as a London-domiciled, Johannesburg-operated yield platform. Rather than managing a single-family fortune, Westbrooke acts as a multi-strategy asset manager channeling institutional and high-net-worth capital into UK and South African private markets. Its hybrid structure — regulated by the FCA in London while deploying from Johannesburg — reflects a deliberate architecture designed to offer international investors access to South African alternative yield and provide local capital with UK real-asset exposure. The firm runs four distinct yield-focused strategies. Its UK Private Credit arm extends senior secured loans to lower-middle-market British companies, targeting 8–12% net returns. A South African Private Debt fund originates rand-denominated mezzanine and bridge loans to mid-market businesses often overlooked by domestic banks. In real estate, Westbrooke's UK Build-to-Rent strategy assembles single-family housing portfolios in secondary English cities — a sector that attracted significant institutional inflows post-2020. The South African Real Estate strategy concentrates on industrial and logistics assets in Gauteng and the Western Cape. Confirmed investments include a portfolio of UK single-family rental homes and a Gauteng industrial logistics facility (per public record). Westbrooke manages an estimated $500M–$1B across these vehicles, with a team split between Johannesburg and a London compliance office. The firm also operates Westbrooke Capital Partners, a private equity arm executing succession-driven buyouts of South African owner-operated businesses — a niche mapped to the country's aging entrepreneur demographic. In May 2024, Westbrooke Yield Plus, the firm's flagship UK private credit fund, reported double-digit annualized distributions for the third consecutive year, reinforcing its role as a yield-compounding engine within the broader Westbrooke structure (per Westbrooke, May 2024). The firm's genuine structural differentiator lies in its dual-jurisdiction design: an FCA-regulated fund governance framework layered over a Johannesburg deal-sourcing operation. This gives Westbrooke the regulatory comfort of a London manager while retaining the deep-local origination networks — bank relationships, family-owned business referrals, and property developer connections — that define South African private-market access. Few managers offer that specific bridge between UK institutional capital and rand-denominated alternative yield in a single regulated structure.

General information

Firm type

Generalist

Year founded

2015

AUM

$500M–$1B (Altss estimate)

Location

Region

Africa

Country

South Africa

City

Johannesburg

Corporate office

Johannesburg, South Africa

Principals

Jonathan Bloch

Co-Founder & Executive Director

Simon Schultz

Co-Founder & Director

Sector focus

Private CreditReal EstatePrivate EquityInfrastructure

Frequently asked questions

Who runs investment decisions at Westbrooke?

Co-founders Jonathan Bloch and Simon Schultz lead the firm's investment strategy and deal origination. Bloch, based in London, oversees the UK fund governance and investor relations, while Schultz, operating from Johannesburg, runs the South African deal-sourcing and portfolio management teams. The firm maintains investment committees for each strategy, combining the two principals' oversight with local asset-class specialists.

How does Westbrooke source proprietary deal flow in South Africa?

Westbrooke sources South African private debt and equity opportunities through long-standing relationships with local business owners, commercial banks, and Johannesburg-based intermediaries. The firm focuses on succession-driven buyouts and mezzanine lending to mid-market companies that fall below the minimum ticket size of major domestic banks. This origination model relies on decades of combined principal-level networks rather than auction processes, which the firm argues yields better entry pricing and structuring leverage.

Is Westbrooke a single family office or an asset manager?

Westbrooke Alternative Asset Management is a multi-strategy asset manager, not a family office. It raises capital from institutional investors, family offices, and high-net-worth individuals primarily in the UK and South Africa, deploying that capital across four distinct yield-focused commingled funds. The firm does not manage a single family's wealth and operates under FCA regulation for its UK-domiciled vehicles.

Does Westbrooke participate in fund commitments or only direct deals?

Westbrooke executes direct investments exclusively — both self-originated private credit loans and direct real estate acquisitions. The firm does not operate as a fund-of-funds and does not commit capital to third-party GPs. Its private equity arm, Westbrooke Capital Partners, pursues direct buyouts of South African owner-operated businesses rather than backing external fund managers.

What investment stages does Westbrooke typically target?

In private credit, Westbrooke targets mature, cash-flowing lower-middle-market companies in the UK and South Africa requiring senior or mezzanine financing — not venture-stage businesses. Its private equity buyout strategy focuses on succession-driven acquisitions of established South African businesses with predictable revenue streams. The real estate strategies concentrate on income-producing assets (build-to-rent housing and industrial logistics) rather than development-stage projects, unless pre-let to creditworthy tenants.

Which sectors does Westbrooke explicitly avoid?

Westbrooke avoids venture capital, early-stage technology, and speculative real estate development. The firm does not invest in listed equities, commodities, or hedge fund strategies. In private credit, it steers clear of consumer lending and unsecured SME loans, concentrating exclusively on asset-backed or cash-flow-secured senior and mezzanine debt. Its real estate arm does not pursue hospitality, retail, or office assets, focusing strictly on residential and industrial yield.

How does Westbrooke's dual-jurisdiction structure benefit investors?

Westbrooke's UK vehicles are regulated by the FCA, providing institutional investors with London-standard fund governance, reporting, and investor protections. The firm's Johannesburg office originates, underwrites, and manages South African investments with local market expertise that London-based managers typically cannot replicate. This dual-jurisdiction structure means investors access rand-denominated private-market yield through a regulated fund wrapper rather than taking direct emerging-market custody and operational risk.

Profile maintained by using OSINT (open-source intelligence), regulatory filings, licensed data partners, and verified direct submissions. Read the methodology. Last updated: . Continuous refresh with full update cycles at least every 30 days.

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