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WWA Planning & Investments
Founded in 2015 in Columbus, Ohio, WWA Planning & Investments was established as a registered investment advisor with a fiduciary mandate, positioning the firm...
WWA Planning & Investments
Founded in 2015 in Columbus, Ohio, WWA Planning & Investments was established as a registered investment advisor with a fiduciary mandate, positioning the firm outside the large banking and insurance advisory channels that dominate the Midwestern wealth management market. The firm advises individuals, high-net-worth clients, pension and profit-sharing plans, and charitable organizations. Its service model blends investment advisory with integrated financial planning — a structure more commonly associated with coastal RIAs than with Ohio-based firms. The firm's core service offering spans investment management, retirement planning, tax strategy, and estate planning. WWA operates under the regulatory framework of an RIA, which requires it to act as a fiduciary to its advisory clients — placing client interests ahead of the firm's own. This legal structure allows the firm to avoid the product-sales incentives inherent in broker-dealer models and positions it to serve retirement plan sponsors and individual retirees with plan-level fiduciary oversight. The firm's Central Ohio location places it within a market with significant exposure to state government employees, Ohio State University affiliates, and the region's manufacturing and logistics business owners. Team composition and assets under advisement are not publicly disclosed by the firm. WWA does not maintain a public LinkedIn presence and its website reveals limited operational detail beyond its RIA registration and service-line descriptions. In May 2024, the firm maintained an active registration with the SEC and the Ohio Division of Securities, with no public enforcement or disciplinary history visible in IAPD records. The firm's primary structural differentiator is its fiduciary-only RIA posture in a secondary market where bank trust departments and insurance-affiliated advisors represent the dominant wealth management distribution model. This independence allows WWA to construct portfolios without proprietary product mandates — an architecture that appeals to retirement plan committees and high-net-worth families seeking an advisor without institutional conflicts of interest. The firm's local presence and service breadth target a client segment that might otherwise default to a national wirehouse or regional bank trust department.
General information
Firm type
Multi Family Office
Year founded
2015
AUM
Undisclosed
Location
Region
North America
Country
United States
City
Columbus
Corporate office
Columbus, OH, United States
Frequently asked questions
Is WWA Planning & Investments a fiduciary?
Yes. As a registered investment advisor, WWA is legally bound to act as a fiduciary to its advisory clients. This requires placing client interests first in all advisory relationships and disclosing any potential conflicts of interest. The RIA fiduciary standard is distinct from the suitability standard that applies to broker-dealers, giving WWA's clients a legal framework for recourse and requiring the firm to avoid compensation structures that create misaligned incentives.
What types of clients does WWA serve?
WWA advises individuals, high-net-worth clients, pension and profit-sharing plans, and charitable organizations. The firm's client base reflects a Midwestern mix of retirement plan sponsors, private wealth clients, and nonprofit endowments. Serving retirement plans alongside private wealth clients requires the firm to maintain expertise in ERISA fiduciary obligations alongside its personal planning capabilities.
What services does WWA Planning & Investments offer?
The firm provides investment advisory services, financial planning, portfolio management, tax strategy, retirement planning, and estate planning. This integrated model bundles wealth management disciplines that are often siloed at larger institutions, allowing the firm to coordinate asset allocation with tax and estate considerations for its private clients while managing plan-level investment policy for its institutional relationships.
How does WWA's structure differ from a bank trust department?
Unlike a bank trust department, which typically operates on a trustee fee model and may direct assets into proprietary funds, WWA functions as an independent fiduciary RIA. The firm does not manufacture investment products, which reduces embedded conflicts of interest and allows it to select external managers, ETFs, and separately managed accounts based on client-specific criteria rather than corporate product mandates.
What is WWA's known posture on retirement plan advisory?
WWA's client roster includes pension and profit-sharing plans, indicating the firm serves as an ERISA fiduciary to plan sponsors. This function typically involves investment policy statement development, fund lineup construction, participant education, and ongoing monitoring — all under the heightened fiduciary duties imposed by the Employee Retirement Income Security Act. The combination of retirement plan and private wealth advisory under one RIA allows for plan-to-rollover continuity for participants.
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