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1800diapers
Marc Lore and Vinit Bharara's family office — 1800diapers invests in consumer internet startups following the $545M sale of Diapers.com to Amazon.
1800diapers
1800diapers was established by Marc Lore and Vinit Bharara following the 2011 sale of their e-commerce company Quidsi (parent of Diapers.com) to Amazon for $545M. Lore later went on to co-found Jet.com, which was sold to Walmart for $3.3B in 2016, and served as Walmart's US e-commerce CEO. The family office's wealth originates from these e-commerce exits. The firm invests primarily in consumer internet and e-commerce startups, with a focus on early-stage direct investments. Its portfolio includes companies such as Casper, the mattress startup, and Boxed, an online bulk retailer. Geographically, the firm targets US-based companies, with additional activity in New York and California. The firm maintains offices in Menlo Park, Jersey City, New York, Chicago, Santa Monica, Peoria, and Los Angeles, reflecting a broad operational footprint. Team size is undisclosed. No philanthropic or adjacent vehicles are publicly associated with the office. The structural differentiator of 1800diapers is its origin as a tech entrepreneur-led family office, giving it operational insight into e-commerce and logistics. Its widespread office network suggests a decentralized investment approach, distinct from most single-family offices that operate from one city.
General information
Firm type
Single Family Office
Year founded
—
AUM
Undisclosed
Location
Region
North America
Country
United States
City
Menlo Park
Corporate office
Menlo Park, CA, United States
Additional offices
Jersey City · New York · Chicago · Santa Monica · Peoria · Los Angeles
Principals
Marc Lore
Founder
Vinit Bharara
Co-founder
Sector focus
Frequently asked questions
What is the background of 1800diapers' founders?
Marc Lore and Vinit Bharara co-founded Quidsi, which operated Diapers.com and Soap.com. They sold the company to Amazon for $545M in 2011. Lore later founded Jet.com, which Walmart acquired for $3.3B in 2016, and he served as Walmart's US e-commerce CEO until 2021.
What types of investments does 1800diapers make?
The firm invests primarily in early-stage consumer internet and e-commerce startups. It focuses on direct investments rather than fund commitments. Portfolio companies include Casper and Boxed.
Where does 1800diapers invest geographically?
The firm invests primarily in US-based companies, with a concentration in New York and California. Its multiple offices across the country suggest a national investment scope.
Is 1800diapers a single-family office or does it manage capital for others?
1800diapers operates as a single-family office, managing the wealth generated by Marc Lore and Vinit Bharara. There is no public indication it manages capital for external investors.
What is the size of 1800diapers' team?
The firm has not publicly disclosed its team size. Its offices span multiple cities, which may imply a larger team than typical for a single-family office.
How does 1800diapers source investment opportunities?
The firm leverages its founders' operational experience in e-commerce and logistics to identify early-stage consumer technology startups. Lore and Bharara's network from prior ventures provides deal flow.
What investment sectors does 1800diapers explicitly avoid?
The firm does not publicly disclose sectors it avoids. Its known portfolio focuses on consumer internet and e-commerce, and it may be less active in healthcare, biotech, or heavy industrial sectors.
Profile maintained by Altss using OSINT (open-source intelligence), regulatory filings, licensed data partners, and verified direct submissions. Read the methodology. Last updated: . Continuous refresh with full update cycles at least every 30 days.
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