Updated:
360 Blue
360 Blue: luxury vacation rental manager on Florida's Emerald and Forgotten Coasts. Over 700 properties, founded 2008, part of Natural Retreats since 2020.
360 Blue
360 Blue was founded in 2008 in Santa Rosa Beach, Florida, with a goal to lead luxury vacation rental management on the Emerald Coast. The firm's leadership founded The Sonder Project in 2015, a nonprofit focused on sustainable development in Africa (per the firm). The firm's portfolio spans ultra-luxe, midsize, and midscale homes across Destin, Miramar Beach, 30A, Panama City Beach, and Cape San Blas. It operates four brands: Alaya Collection, Callista, 360 Blue, and Natural Retreats — the latter offering properties in Big Sky, Palm Springs, Park City, and Sun Valley. Services include in-house concierge, housekeeping, revenue management, and marketing. The firm serves homeowners who trust it to optimize occupancy and pricing. Team size is undisclosed. The firm became part of Natural Retreats in 2020 (per the firm), which expanded its geographic reach to mountain and desert destinations. 360 Blue also supports Sandcastle Kids, a local nonprofit providing cost-free vacations to families of children with cancer. A structural differentiator is the firm's in-house revenue management team that adjusts rates based on market data, combined with a locally operated headquarters near its core markets. The firm owns no properties; it manages them on behalf of homeowners, collecting fees for services.
General information
Firm type
Family Office
Year founded
2008
AUM
Undisclosed
Location
Region
North America
Country
United States
City
Santa Rosa Beach
Corporate office
Santa Rosa Beach, FL, United States
Principals
Dave
Emerald Coast homeowner
Sector focus
Frequently asked questions
Who founded 360 Blue?
360 Blue was founded in 2008 by its leadership team. The firm's website does not name individual founders publicly. The same team also founded the nonprofit The Sonder Project in 2015.
Does 360 Blue own the vacation rental properties it manages?
No. 360 Blue is a property management company, not a real estate owner. It manages homes on behalf of individual homeowners, offering marketing, revenue optimization, maintenance, and guest services. The firm collects management fees rather than owning the underlying real estate.
What brands operate under 360 Blue?
360 Blue operates four rental brands: Natural Retreats (nationwide luxury), Alaya Collection (ultra-luxe on Gulf Coast and select US destinations), Callista (midsize affordable luxury on Emerald Coast), and 360 Blue itself (luxury on Emerald and Forgotten Coasts). The firm merged with Natural Retreats in 2020.
What is 360 Blue's relationship with Natural Retreats?
360 Blue joined forces with Natural Retreats in 2020. Natural Retreats offers luxury rentals in mountain destinations like Big Sky, Palm Springs, Park City, and Sun Valley. The combined entity shares a common purpose and mission but 360 Blue continues to operate its own brands and headquarters in Santa Rosa Beach, Florida.
What geographic markets does 360 Blue serve?
360 Blue serves the Emerald Coast (Destin, Miramar Beach, 30A, Panama City Beach) and the Forgotten Coast (Cape San Blas) in Florida. Through Natural Retreats, it also covers Big Sky (Montana), Palm Springs (California), Park City (Utah), Sun Valley (Idaho), and Lake Tahoe (California/Nevada).
Does 360 Blue operate any philanthropic structures?
Yes. 360 Blue's leadership founded The Sonder Project in 2015, a nonprofit focusing on sustainable development in Africa. The firm also supports Sandcastle Kids, a nonprofit providing free vacations to families of children with cancer. These are separate from the for-profit rental management business.
What services does 360 Blue provide to homeowners?
360 Blue offers property management services including in-house revenue management, marketing, concierge, housekeeping, and maintenance. The firm assigns the same housekeeping team to each property and uses technology to optimize pricing. Homeowners receive timely payments and peace of mind, according to the firm's website.
Profile maintained by Altss using OSINT (open-source intelligence), regulatory filings, licensed data partners, and verified direct submissions. Read the methodology. Last updated: . Continuous refresh with full update cycles at least every 30 days.
Need institutional-grade insight on family offices?
Altss delivers:
Prefer a guided tour?
We’ll walk you through: