Affle India Ltd

Affle India Ltd

Affle India Ltd was founded in 2010 by Anuj Khanna Sood, who serves as Chairman and Group CEO. The company went public in 2018 on the National Stock Exchange of India, with a market capitalization that has since grown to over $1B. Its family office functions as an investment vehicle for the Sood family, reinvesting profits from the advertising technology business into a diversified portfolio of technology and media assets. Strategy focuses on technology-enabled growth equity investments across digital marketing, adtech, consumer internet, and artificial intelligence. The firm makes direct investments and coinvests with venture capital funds, targeting early-stage to growth-stage companies in India and Southeast Asia. Notable portfolio holdings include investments in mobile gaming platforms and data analytics firms, though specific named companies are not publicly detailed. From its headquarters in Gurgaon, India, the family office operates with a lean team structure, often sourcing deals through founder networks and public company disclosures. No additional offices or team size are publicly documented. No recent operational events from the last 24 months have been disclosed. A structural differentiator is Affle India Ltd's public company status, which provides liquidity and transparency absent in most family offices. The Sood family retains a controlling stake, allowing the office to pursue long-term, illiquid investments that align with the founder's vision for technology-driven commerce in emerging markets. This hybrid model — part public corporation, part family office — is uncommon among Indian wealth management structures.