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Alabaster
Alabaster is the single-family office founded by Sonny Vu after the 2018 Misfit Wearables exit.
Alabaster
Alabaster was established in 2018 by Sonny Vu following the $260 million exit of his prior company Misfit Wearables. Christy Trang Le joined as co-founder. The office manages the Vu family’s capital with a mandate centered on technology that addresses planetary-scale issues. The firm targets Seed through Series C opportunities in ClimateTech, Digital Health, AgriTech & FoodTech, Industrial Tech and Robotics & Automation. It structures investments as direct co-investments and SPVs. Confirmed positions include participation in Interaxon’s Series C round completed in March 2025 alongside BDC Capital, Export Development Canada, Phyto Partners, Iter Investments and Intretech (HK) Co. Additional holdings referenced on the firm’s site include Ayar Labs, Arevo, Butlr Technologies, Redefine Meat and Neteera. Activity spans North America, Oceania and Middle East & Central Asia. No public headcount or AUM figure exists. The office lists no additional locations beyond its Salem, New Hampshire headquarters. Philanthropic activity includes support for the Menlo Park - Atherton Education Foundation and St. Joseph Catholic School’s Tuition Assistance Program. March 2025 marked Alabaster’s role as key investor in the Interaxon Series C round. Alabaster maintains a founder-led structure in which the principals who created the underlying wealth continue to direct investment decisions without external fund vehicles or LP commitments.
General information
Firm type
Single Family Office
Year founded
2018
AUM
Undisclosed
Location
Region
North America
Country
United States
City
Salem
Corporate office
Salem, NH, United States
Principals
Sonny Vu
Founder
Christy Trang Le
Co-founder
Sector focus
Frequently asked questions
Who runs investment decisions at Alabaster?
Sonny Vu and co-founder Christy Trang Le direct all investment activity. Both principals participate in sourcing, diligence and board roles on portfolio companies.
Does Alabaster participate in fund commitments or only direct deals?
Alabaster executes direct co-investments and SPVs. No fund commitments or fund-of-funds activity appear in available records.
What investment stages does Alabaster typically target?
The office focuses on Seed, Series A, Series B and Series C rounds. It has led or co-led rounds in each of these stages.
Which sectors does Alabaster explicitly prioritize?
Confirmed focuses include ClimateTech, Digital Health, AgriTech & FoodTech, Industrial Tech and Robotics & Automation. Investments center on science-driven companies in these areas.
Where does the underlying wealth come from?
The capital originates from Sonny Vu’s 2018 sale of Misfit Wearables to Fossil Group for $260 million.
How does Alabaster source proprietary deal flow?
The principals leverage operating experience in consumer tech and hardware to identify science-based founders. Co-investor relationships with BDC Capital and Export Development Canada have produced shared opportunities.
Does Alabaster maintain philanthropic structures?
The office supports the Menlo Park - Atherton Education Foundation and St. Joseph Catholic School’s Tuition Assistance Program. No separate foundation entity is disclosed.
Profile maintained by Altss using OSINT (open-source intelligence), regulatory filings, licensed data partners, and verified direct submissions. Read the methodology. Last updated: . Continuous refresh with full update cycles at least every 30 days.
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