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AyurMaya
Vijay Murjani's family office invests the Murjani Group retail fortune across luxury, wellness, and longevity ventures from seven global offices.
AyurMaya
AyurMaya operates as the private investment and innovation platform for Vijay Murjani, whose family created one of the first major international fashion and retail conglomerates. The Murjani Group is widely credited with launching designer jeans as a mass-market category in the 1970s via the Gloria Vanderbilt brand and later scaling Tommy Hilfiger into a global label. AyurMaya deploys the resulting capital across a concentrated portfolio that fuses luxury, holistic health, and advanced medical science. The firm pursues direct investments and partnership structures in the wellness, longevity, and luxury lifestyle sectors. Its geographic footprint spans the United States, Hong Kong, India, and mainland China, reflecting the family's long-standing operational presence in those markets. Investments concentrate on ventures that integrate Ayurvedic principles with modern medicine, including personalized health retreats, precision wellness technology, and preventative healthcare delivery models. Known engagements include the development of luxury integrated wellness destinations and stakes in digital health platforms serving ultra-high-net-worth clientele in Asia and North America (per the firm's official communications). AyurMaya runs a lean team distributed across offices in New York, Palo Alto, San Francisco, Hong Kong, Westlake Village, Chennai, and Shanghai. The office structure mirrors the Murjani Group's historic retail and sourcing footprint, giving the investment team direct operational intelligence in both developed and emerging luxury markets. The firm also maintains connections to the Murjani family's philanthropic and cultural initiatives, though the investment apparatus is managed separately from those activities. The structural differentiation lies in the office's thesis: deploying family capital earned from mass-market apparel into ventures that target the healthspan and lifestyle of the same global elite that now constitutes the Murjani Group's luxury customer base. It is a closed-loop strategy — understanding what wealthy consumers will pay for because the family helped define that market over five decades, then investing in the next iteration of that demand.
General information
Firm type
Family Office
Year founded
—
AUM
Undisclosed
Location
Region
North America
Country
United States
City
New York
Corporate office
New York, NY, United States
Additional offices
Palo Alto, CA · San Francisco, CA · Hong Kong · Westlake Village, CA · Chennai, India · Shanghai, China
Principals
Vijay Murjani
Founder
Sector focus
Frequently asked questions
Who controls investment decisions at AyurMaya?
Vijay Murjani, the founder, maintains direct oversight of AyurMaya's portfolio and strategic direction. The firm operates with a lean structure, and major investment decisions are understood to run through the founder's office, drawing on the Murjani family's deep operational experience across the US, India, Hong Kong, and mainland China.
Where does the underlying wealth behind AyurMaya come from?
The wealth originates from the Murjani Group, a privately held apparel, retail, and luxury goods conglomerate founded by the Murjani family. The group is notable for launching Gloria Vanderbilt designer jeans in the late 1970s and for scaling Tommy Hilfiger into a global brand during the 1980s and 1990s. The group also operates significant retail and real estate interests across Asia.
Does AyurMaya invest in funds or only direct deals?
AyurMaya's investment posture is centered on direct investments and strategic partnerships, particularly in ventures where the family's operational expertise in luxury, retail, and Asian markets can be applied. The firm does not publicly market itself as a limited partner in third-party funds, though its lean structure suggests a preference for concentrated, direct engagements over broad fund-of-funds strategies.
What investment stages and sectors does AyurMaya target?
The firm targets early-stage to growth-equity investments within wellness, longevity, digital health, and luxury lifestyle. Its thesis focuses on the intersection of traditional Ayurvedic medicine and modern preventative healthcare, including personalized wellness retreats, precision health technology, and premium consumer health products. AyurMaya does not publicly participate in sectors outside this wellness-luxury convergence, such as generalist software or industrial technology.
How is AyurMaya related to the Murjani Group's operating businesses?
AyurMaya functions as a separate investment office for the Murjani family's private capital, distinct from the Murjani Group's ongoing apparel, retail, and real estate operations. It draws on the group's geographic presence and executive network but is not an operating subsidiary. The family's philanthropic activities are also managed through separate structures.
Profile maintained by Altss using OSINT (open-source intelligence), regulatory filings, licensed data partners, and verified direct submissions. Read the methodology. Last updated: . Continuous refresh with full update cycles at least every 30 days.
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