Blue Planet Software

Henk Rogers, founder of the firm and the original licensee of Tetris, controls all major investment decisions. He serves as chairman of Blue Planet Software and remains the final decision-maker on asset allocation and deal sourcing. Family members, including his children, have taken on operational roles within the office (public record).

The firm's deal flow is largely driven by Rogers' personal network from the gaming industry and his partnerships in Hawaii's business community. Blue Planet Software also receives inbound opportunities through its real estate holdings in Honolulu and Silicon Valley, where the firm has participated in early-stage tech company round investments (public record).

Blue Planet Software is a single family office directly managing the Rogers family wealth. It does not solicit external capital or operate as a venture firm, though it does make direct equity investments in private companies and real estate. The office maintains a lean team and does not publish a formal investment thesis or periodic performance reports (public record).

Based on available public records, Blue Planet Software has historically focused on direct investments — including real estate acquisitions and minority stakes in companies — rather than committing to external private equity or venture funds. The firm's asset base is concentrated around Tetris-related IP and real estate, with limited exposure to pooled vehicles (public record).

The firm is opportunistic and does not limit itself to a single stage. On the real estate side, it targets income-producing commercial and residential assets in Hawaii and California. In the technology and gaming space, it has been observed making minority investments in both early-stage startups and mature companies with steady cash flows, though deal sizes are not publicly disclosed (public record).

The wealth managed by Blue Planet Software derives from the global licensing of the Tetris video game franchise, which Henk Rogers secured in a landmark 1989 deal with the Soviet government. Rogers later co-founded The Tetris Company, which controls the trademark and licensing rights in perpetuity. Royalties from Tetris generate ongoing income, supplemented by profits from real estate and other investments (public record).

Henk Rogers and his family run a separate philanthropic foundation, the Blue Planet Foundation, focused on sustainability and clean energy advocacy. That foundation is organizationally distinct from the family office, operating with its own staff and board. Rogers has committed significant personal wealth to the foundation, including funding for Hawaii's transition to 100% renewable energy by 2045 (public record).