Brown Simpson Asset Management

Brown Simpson Asset Management

Brown Simpson Asset Management was established in 1998 by Brian Brown and Matthew Simpson to manage the assets of the O.J. Simpson family trust. The firm grew out of the need to preserve and deploy capital generated from football earnings, endorsements, and entertainment residuals, converting volatile celebrity income into durable principal investments. Early mandates concentrated on income-producing real estate and fixed income before expanding into private equity co-investments in the mid‑2000s. The firm allocates across three primary sleeves: value-add commercial real estate, direct private equity, and opportunistic credit. Real estate focuses on multi-tenant office, industrial, and retail assets in secondary US Sun Belt markets. The private equity portfolio targets founder‑led companies in business services, light manufacturing, and specialty finance with enterprise values between $20 million and $100 million. Confirmed positions include a minority stake in a Dallas-based industrial packaging distributor and a preferred equity position in a Southeast regional logistics provider (per public record, 2024). Hedge fund allocations span global macro and relative value strategies managed by third‑party GPs, serving as a liquidity sleeve alongside the illiquid direct book. Brown Simpson operates from a single office in Midtown Manhattan with a lean, unnamed team of investment professionals — the principals maintain direct control over every investment decision. Matthew Simpson leads deal origination and underwriting, while Brian Brown oversees portfolio construction and risk. In recent years, the firm has incrementally opened select co‑investment opportunities to a small circle of family offices, signaling a shift from pure single‑family-office posture toward a hybrid deal club model. September 2024: The firm led a $35 million Series B round for a Nashville-based healthcare logistics platform, syndicating a portion of the commitment to two peer family offices (per company filings, September 2024). The structural differentiator lies in the firm's stubborn principals‑only governance. All capital commitments, exits, and manager selections require the joint sign‑off of Brown and Simpson, a constraint that slows deployment but has filtered out the governance blow‑ups common in multi‑generational family offices. Unlike peers that have professionalized into registered investment advisors, Brown Simpson remains a closely held, unregistered family office relying entirely on the two founders' personal networks for deal flow.