Choco Up

Choco Up

Choco Up operates as a family office based in Hong Kong, targeting the financing gap for fast-growing digital businesses in Asia. Its founding context and capital sources remain undisclosed, but the firm focuses on the region's e-commerce, SaaS, and marketplace sectors. The firm's core product is revenue-based financing—deploying growth capital in exchange for a share of future revenue until a repayment cap is met. This non-dilutive structure typically spans 6 to 18 months, targeting companies with recurring revenue and strong unit economics. Asset-class mix includes private credit and growth-stage revenue-linked instruments, often structured as SPVs or direct notes. Geographic footprint centers on Hong Kong and across Southeast Asia, with exposure to markets like Singapore and Malaysia. Choco Up has publicly reported deploying capital to over 100 companies across its portfolio, though specific named companies or deal terms are not disclosed (per public record, 2023). Team size and the identity of the wealth principal are not publicly known. The firm has not disclosed any philanthropic or operating-company vehicles. The firm's structural differentiator is its revenue-sharing model, which avoids traditional equity dilution and fixed-interest debt. This approach appeals to digital-native founders who may not have collateral for bank loans and want to preserve control. Choco Up thus occupies a niche between venture capital and bank debt for Asian growth-stage businesses.