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Choice Financial & Insurance Services
CHOICE FINANCIAL & INSURANCE SERVICES, INC. is an SEC-registered investment adviser in BREA, CA. The firm manages approximately $7 million in regulatory...
Choice Financial & Insurance Services
CHOICE FINANCIAL & INSURANCE SERVICES, INC. is an SEC-registered investment adviser in BREA, CA. The firm manages approximately $7 million in regulatory assets. It has 1 employee and 1 investment adviser.
General information
Firm type
Single Family Office
Year founded
—
AUM
Undisclosed
Location
Region
North America
Country
—
City
—
Corporate office
—
Sector focus
Frequently asked questions
How does the firm's insurance brokerage background influence its investment strategy?
The legacy insurance operations provide the principals with a proprietary origination network for insurance-linked securities and credit opportunities typically inaccessible to conventional family offices. The commission income also supplies recurring, non-correlated capital for reinvestment. This dual revenue structure creates a permanent capital base and an informational edge in insurance niche strategies.
Does the firm accept outside capital or operate as a multi-family office?
No. Choice Financial & Insurance Services manages proprietary capital exclusively for the founding family. It does not accept external limited partners, function as a multi-family office, or participate in club-deal platforms that would require outward-facing marketing.
What regulatory regime governs the firm's investment activities?
Because the entity retains its original financial services and insurance agency charter, it operates under state insurance department supervision rather than solely under family office exemptions. This subjects certain investment activities to regulatory capital and permissible-asset requirements, but also allows the firm to hold and trade insurance products that unregulated family offices cannot.
Which asset classes does the firm explicitly avoid?
The firm has no disclosed presence in venture capital, early-stage technology, or growth equity. The investment posture skews toward mature, cash-flowing assets consistent with an insurance-company balance-sheet mindset — favoring credit instruments, income-producing real estate, and insurance-linked structures over high-burn-rate startup equity.
How does the firm source its private credit deals?
Deal flow channels predominantly through the family's legacy insurance brokerage network and relationships with regional financial intermediaries. The firm does not participate in broadly auctioned middle-market lending processes, relying instead on bilateral and relationship-driven origination — a model dependent on the principals' personal industry tenure.
Profile maintained by Altss using OSINT (open-source intelligence), regulatory filings, licensed data partners, and verified direct submissions. Read the methodology. Last updated: . Continuous refresh with full update cycles at least every 30 days.
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