Dirty Lemon Beverages LLC

Dirty Lemon Beverages LLC

Zak Normandin founded Dirty Lemon in 2014 as a direct-to-consumer functional beverage brand. The company sold to The Coca-Cola Company in 2019 for an undisclosed sum, generating the wealth that now underpins this family office. Iris Shen later became CEO of the beverage company. The family office invests across early-stage consumer packaged goods, health and wellness products, and technology-enabled distribution. It has backed brands through venture rounds and brand-building operations. Geographic focus remains primarily North America, with a concentration in New York metro markets. The office employs a small team; exact headcount is not publicly disclosed. Its operating structure has not been detailed, and the office engages primarily through direct investments rather than fund commitments. One recent activity includes continued incubation of beverage and wellness concepts under the Dirty Lemon name, per the firm's own communications. The key structural differentiator is that this office was created entirely from the proceeds of a single exit — a functional beverage startup — rather than a multi-generational fortune. This makes its investment strategy closely tied to the founders' operational expertise in direct-to-consumer and retail brand scaling.