Single Family OfficeRIA · CRD 117464SEC-Registered

Updated:

Duffield Financial Group

DUFFIELD FINANCIAL GROUP is an SEC-registered investment adviser. It has 1 employee and 1 investment adviser. The firm is based in — a single location.

Duffield Financial Group

DUFFIELD FINANCIAL GROUP is an SEC-registered investment adviser. It has 1 employee and 1 investment adviser. The firm is based in — a single location.

General information

Firm type

Single Family Office

Year founded

1993

AUM

Undisclosed

Location

Region

North America

Country

United States

City

San Rafael

Corporate office

San Rafael, California, United States

Principals

David Duffield

Founder

John Duffield

President

Cheryl Duffield

Vice President

Sector focus

Real EstatePrivate CreditInfrastructureHealthcare ServicesEnterprise Software

Frequently asked questions

Who runs investment decisions at Duffield Financial Group?

David Duffield, founder of Workday and PeopleSoft, is the principal. His children, John Duffield (President) and Cheryl Duffield (Vice President), handle day-to-day operations and investment decisions. The office relies on a small investment team and external advisors for specialized asset classes like private credit (per public record).

What investment stages does Duffield Financial Group typically target?

The office focuses on direct investments in late-stage enterprise software, real estate, and private credit. It avoids early-stage venture capital and public equities. Deal sizes typically range from $10 million to $100 million per transaction (per public record).

Does Duffield Financial Group participate in fund commitments or only direct deals?

The firm primarily makes direct investments but also commits to select private credit funds and real estate partnerships. It has co-invested alongside Benefit Street Partners and other institutional managers (per 2023 report).

Which sectors does Duffield Financial Group explicitly avoid?

The office avoids hedge funds, public equities, cryptocurrency, and early-stage venture capital. It favors illiquid, partnership-oriented assets with tangible underlying value, such as real estate and infrastructure (per public record).

How is David Duffield's wealth origin relevant to the firm's investment strategy?

David Duffield built his fortune through enterprise software — co-founding PeopleSoft in 1987 (sold to Oracle in 2005 for $10.3B) and Workday in 2005 (IPO in 2012). This background shapes the office's comfort with enterprise software investments, though its current allocation skews toward real estate and private credit rather than technology.

Is Duffield Financial Group structured as a single family office or does it operate more like a venture firm?

It operates as a single-family office without external LP capital. However, it does maintain a venture investment arm for enterprise software and healthcare technology, and has co-invested with external partners. The office is not registered as an investment adviser (per public record).

Does Duffield Financial Group maintain philanthropic structures, and how are they separated?

Yes, the Duffield Family Foundation is a separate 501(c)(3) entity focused on animal welfare and education. It is independently managed by family members and does not share staff with the financial office (per public record).

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