Dyper

Dyper

Dyper launched in 2018 under founder Sergio Radovcic, entering the premium baby-care market with a subscription model for biodegradable bamboo diapers. The company positions its supply chain as its primary source of differentiation, sourcing viscose from bamboo rather than petroleum-derived plastics and managing a branded composting program called REDYPER to close the product loop. Manufacturing is contracted to third-party producers able to handle the firm's material specifications. The company sells directly to households through a recurring subscription model and distributes through retail partnerships including Walmart, Target, and Amazon. Dyper deploys capital into product R&D, branded composting logistics, and digital customer acquisition. The firm's composting-as-a-service model, REDYPER, represents a material operational expense and a structural effort to control the end-of-life for a product category historically dependent on landfill disposal. Geographic coverage is concentrated in the United States with a secondary operating presence in the United Kingdom. The firm has raised venture funding from investors including G2 Venture Partners and Amberstone. In January 2023, Dyper acquired London-based eco-friendly diaper brand Kit & Kin, bringing the target's UK retail relationships and natural-ingredient product lines under its operational umbrella. The acquisition signaled a push toward geographic diversification and consolidation within the niche of plant-based disposable baby products. Dyper's structural differentiator lies in its vertically integrated approach to waste management for a product type that typically ends a consumer's ownership after a single use. The company operates the collection and composting infrastructure directly rather than purchasing carbon offsets or relying on municipal waste streams — a capital-intensive model uncommon among CPG startups that gives the firm operational control over its environmental claims.