Multi-Family Office

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Equation

Mark Schmitz and Prof. Reiner Braun founded Equation in Munich to bring quantitative analytics to private-market fund investing, later acquiring VC…

General information

Firm type

Multi Family Office

Year founded

2020

AUM

Undisclosed

Location

Region

Europe

Country

Germany

City

Munich

Corporate office

Schellingstr. 35, 80799 Munich, Germany

Principals

Mark Schmitz

Co-Founder

Reiner Braun

Co-Founder

Sector focus

Enterprise SoftwareFinTechVenture Capital (General)BuyoutSecondaries & Special SituationsPrivate Equity

Frequently asked questions

Who runs investment decisions at Equation?

Investment decisions sit with co-founders Mark Schmitz and Professor Reiner Braun. Schmitz brings venture execution experience from his prior role as a partner at Lakestar, while Braun contributes the quantitative frameworks from his academic work at the Technical University of Munich. Together they apply a data-driven lens to fund selection. No separate investment committee or external advisory board has been publicly identified.

How does Equation source its fund investments?

Equation's sourcing model combines direct manager relationships with a proprietary analytics platform that processes private-markets data to detect promising funds before they become broadly accessible. The 2025 acquisition of Betterfront Technologies adds a fundraising intelligence layer, giving Equation visibility into GPs actively raising capital and their digital track records. Together these elements aim to replace gut-feel mapping with evidence-based manager identification.

Does Equation participate in fund commitments, direct deals, or both?

Equation primarily commits to external venture capital and private equity funds, functioning as a fund-of-funds manager for clients. The firm focuses on venture capital, growth equity, and buyout fund commitments rather than direct company investments. Its Betterfront acquisition opens a secondaries capability, but that activity runs alongside — not instead of — its core fund investment program.

What does the Betterfront acquisition mean for Equation's investment strategy?

The acquisition of Betterfront Technologies, announced in 2025, brings fundraising software and a smart data room into Equation's offering. The firm states this will improve fundraising efficiency for GPs and facilitate secondary-market transactions for LP portfolios. For allocators, the deal signals Equation is building infrastructure to support liquidity solutions in private markets alongside its fund selection work.

Is Equation structured as a family office or an asset manager?

Equation is structured as a next-generation asset manager, not a single-family office. It manages third-party capital through fund-of-funds mandates, drawing on quantitative research and technology tools. The firm's German corporate form and client-facing investment programs position it firmly in the institutional asset management category.

What investment stages does Equation target across its venture and private equity programs?

Equation targets venture capital, growth equity, and buyout fund managers. Within venture, its aim is to access emerging managers before they become established and close their funds to new investors. In private equity, it expects data-driven allocation to become the dominant selection method and is positioning its analytics stack to capture that shift.

Where does Equation's research and analytics edge come from?

The analytics edge originates from Professor Reiner Braun's quantitative private-markets research at the Technical University of Munich, combined with the founding team's execution experience. Equation processes an expanding set of private-markets data and builds statistical frameworks designed to predict changing market dynamics, integrating those frameworks into investment workflows rather than keeping research separate from allocation decisions.

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