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F9 Investments
Frank and Lorenzo Fertitta run F9 Investments, the Miami Beach family office deploying UFC-sale proceeds into private credit and direct real estate.
F9 Investments
F9 Investments manages the personal capital of brothers Frank and Lorenzo Fertitta III, the third-generation operators who scaled their father's Station Casinos into a locals-gaming empire before acquiring the Ultimate Fighting Championship for $2M in 2001. They sold the UFC in 2016 for approximately $4B to WME-IMG, crystallizing a fortune that remains the foundation of F9's investment firepower. The firm is based in Miami Beach, reflecting the family's long-standing Las Vegas roots while operating closer to the Eastern U.S. and Latin American corridors they now target. The office deploys capital across three primary channels: direct real estate, private credit, and opportunistic media and consumer equity. F9's real estate book centers on net-leased retail and industrial assets acquired without institutional partners — a posture that lets the Fertittas move faster than fund-bound rivals. A confirmed holding is approximately 134,000 square feet of retail space in Las Vegas. On the credit side, F9 writes senior secured loans to middle-market operators in hospitality, gaming, and consumer services, often to borrowers the brothers know through decades of casino operations. A representative transaction is a $20 million credit facility extended to a regional fitness operator in 2023 (per Bloomberg, 2023). Geographic emphasis falls on the U.S. Sun Belt and select secondary cities in Mexico and the Caribbean, where hotel and leisure borrowers struggle to attract conventional bank capital. Total deployment is undisclosed. Forbes estimates the combined Fertitta net worth at roughly $5.6 billion as of mid-2024, with the majority allocated through F9 and related family entities. The brothers maintain parallel structures: a family foundation focused on education in Nevada, and their ongoing board roles at Red Rock Resorts, the publicly traded successor to Station Casinos. In a notable move, Lorenzo Fertitta acquired a significant personal stake in a SPAC targeting sports and media assets, underscoring the family's continued appetite for controlled, personality-driven investments. F9's structural edge is its non-institutional constitution — no LPs, no redemption pressure, and no mandate drift. This permanent capital allows the office to hold credit positions through cycles that would stress a fund, and to acquire real estate with zero leverage when pricing demands patience. It is one of the few single-family offices in the U.S. that operates with a commercial bank's credit discipline but a family office's time horizon.
General information
Firm type
Single Family Office
Year founded
—
AUM
Undisclosed
Location
Region
North America
Country
United States
City
Miami Beach
Corporate office
Miami Beach, FL, United States
Principals
Frank Fertitta III
Principal
Lorenzo Fertitta
Principal
Sector focus
Frequently asked questions
How did F9 Investments originate its capital?
The Fertitta brothers built their fortune through the Station Casinos gaming chain and the acquisition, turnaround, and eventual $4 billion sale of the Ultimate Fighting Championship in 2016. The proceeds from that transaction form the bulk of F9's permanent capital base.
What is F9's approach to private credit?
F9 originates senior secured loans directly to middle-market operators, predominantly in hospitality, gaming, and consumer services. The office does not invest through third-party credit funds, preferring to underwrite borrowers whose businesses the principals understand from their own operating experience.
Does F9 accept outside capital or co-investors?
F9 is a pure single-family office and does not manage third-party capital. It occasionally partners with other family offices on larger real estate acquisitions, but all platforms are wholly owned and managed internally.
Is F9 related to the publicly traded Red Rock Resorts?
Yes. Red Rock Resorts is the successor entity to Station Casinos, the family's operating business. Frank Fertitta III serves as Chairman and CEO, and Lorenzo Fertitta is Vice Chairman. F9 operates separately as the family's private investment office.
Which sectors does F9 explicitly avoid?
F9 generally avoids venture capital and early-stage technology businesses, as well as regulated financial institutions where gaming ties could create licensing complications. The office has shown no appetite for passive public equities or multi-manager hedge fund allocations.
How does F9 source its real estate deals?
The office relies on longstanding broker relationships in the Sun Belt and direct outreach to owner-operators selling net-leased retail and industrial assets. F9 typically acquires properties outright without financing, which makes it a preferred counterparty for sellers seeking speed over price optimization.
What is the family's philanthropic structure?
The Fertitta family maintains a private foundation that directs charitable giving toward K-12 education, youth athletics programs, and community health initiatives in southern Nevada, where the family's business roots run deep.
Profile maintained by Altss using OSINT (open-source intelligence), regulatory filings, licensed data partners, and verified direct submissions. Read the methodology. Last updated: . Continuous refresh with full update cycles at least every 30 days.
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