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Goettl Home Services
Ken Goodrich founded his family office in Las Vegas in the mid-2010s, after acquiring the intellectual property and brand rights of the defunct Goettl Air...
Goettl Home Services
Ken Goodrich founded his family office in Las Vegas in the mid-2010s, after acquiring the intellectual property and brand rights of the defunct Goettl Air Conditioning from bankruptcy. The operating business, Goettl Home Services, grew rapidly through a series of strategic acquisitions in Arizona and Nevada. The wealth origin is entirely self-made, rooted in Goodrich's aggregation of distressed regional HVAC and plumbing service providers. The family office deploys capital primarily into commercial real estate, using cash generated by Goettl Home Services' recurring residential maintenance contracts. Acquisitions are concentrated in the Phoenix and Las Vegas metropolitan areas. Confirmed transactions include a 70,000-square-foot headquarters and training facility in Phoenix, acquired in 2020, and a 48,000-square-foot Las Vegas operational hub. The portfolio leans heavily into industrial flex space and office buildings that also house Goettl's own expanding workforce, creating a vertically integrated operational structure. The investment entity remains privately held by Goodrich. In early 2025, the firm announced a major expansion of its Phoenix-based training center, doubling its capacity to recruit and certify new HVAC technicians across Arizona. The adjacent operating company employs more than 800 professionals across its service territories, making it one of the largest private-sector vocational trainers in the Southwest. The structural differentiator is the feedback loop between operations and real estate. Goodrich's investment entity buys and develops the commercial properties that Goettl Home Services then occupies as a tenant. This captures both the operational margin of an essential home-services business and the long-term appreciation of the underlying real estate — an architecture distinct from a standard single family office or a pure private equity roll-up.
General information
Firm type
Single Family Office
Year founded
1939
AUM
Undisclosed
Location
Region
North America
Country
United States
City
Las Vegas
Corporate office
Las Vegas, NV, United States
Additional offices
Phoenix, AZ · Tucson, AZ
Principals
Ken Goodrich
Owner and CEO
Sector focus
Frequently asked questions
Who controls investment decisions at Goettl Home Services?
Ken Goodrich controls all capital allocation as the sole owner. The office operates with no external limited partners. Investment strategy flows directly from his operational experience in scaling a residential-services business across the Southwest.
What is the relationship between the operating business and the family office?
The operating company, Goettl Home Services, generates the cash flow that funds the real estate acquisitions. Goodrich uses the family office to purchase commercial properties that the operating business then leases as its primary tenant. This creates a captive real estate portfolio tied to an essential-services business model.
Does Goettl invest in anything outside of real estate?
There is no public record of the family office making venture capital, private equity, or hedge fund commitments. The known investment posture is concentrated in direct commercial real estate holdings within Arizona and Nevada, with an emphasis on industrial and office properties tied to the Goettl operating footprint.
How does Goettl's real estate strategy differ from a standard family office?
Most single family offices diversify across asset classes. Goodrich concentrates capital into properties that his own operating company occupies, capturing both the landlord's yield and the tenant's operational margin. The model functions more like a vertically integrated holding company than a conventional multi-asset family office.
Is Ken Goodrich the original founder of the Goettl brand?
No. The Goettl Air Conditioning brand was founded in 1939 by the Goettl brothers in Phoenix. The company filed for bankruptcy in 2013. Ken Goodrich acquired the brand and intellectual property out of bankruptcy and rebuilt the entity as Goettl Home Services, expanding it from a single Arizona operation into a multi-state residential services platform.
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