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GreatCall
Lively from Best Buy Health combines easy-to-use Jitterbug phones, Personal Emergency Response, and BYOD options with essential services like Urgent...
GreatCall
Lively from Best Buy Health combines easy-to-use Jitterbug phones, Personal Emergency Response, and BYOD options with essential services like Urgent Response, Nurse On-Call, and fall detection. Our plans help seniors age in place with confidence, safety, and peace of mind.
General information
Firm type
Family Office
Year founded
—
AUM
Undisclosed
Location
Region
North America
Country
United States
City
San Diego
Corporate office
San Diego, CA, United States
Additional offices
Reno, NV, United States
Sector focus
Frequently asked questions
Who runs investment decisions at GreatCall?
GreatCall's investment leadership is not publicly disclosed. The firm's website and public filings do not name a CIO, CEO, or managing director for the family office vehicle. It operates under the Best Buy Health division, with strategic direction likely set by Best Buy corporate leadership.
How is GreatCall structured relative to Best Buy Health?
GreatCall functions as a brand and operating business within Best Buy Health, a subsidiary of Best Buy Co., Inc. (NYSE: BBY). The family office component that manages wealth from the 2018 acquisition appears to be a separate legal entity, but its governance and separation from Best Buy's corporate treasury are not detailed in public sources.
What products does GreatCall actually sell today?
GreatCall sells Jitterbug flip and smartphone models, Lively medical alert devices with Urgent Response and fall detection, and the JubileeTV platform. Services include nurse-on-call, ride scheduling via Lyft, and a family monitoring app called Lively Link. The firm positions these as an integrated aging-in-place ecosystem.
Does GreatCall invest in external startups or funds?
There is no public evidence that GreatCall's family office makes venture capital or fund investments. Its capital appears deployed within the operating business — product development, inventory, customer acquisition — rather than into external asset classes like private equity or hedge funds.
Where does the underlying wealth for GreatCall come from?
The wealth originated from the 2018 sale of GreatCall Inc. to Best Buy for $800 million (per Best Buy, August 2018). Proceeds were likely distributed to the company's founders and early investors, with the family office vehicle managing a portion of that liquidity.
Profile maintained by Altss using OSINT (open-source intelligence), regulatory filings, licensed data partners, and verified direct submissions. Read the methodology. Last updated: . Continuous refresh with full update cycles at least every 30 days.
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