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Greenwood
Greenwood is an SEC-registered investment adviser in Fayetteville, AR, since 1982. It manages approximately $2.0 billion in regulatory assets.
Greenwood
Greenwood is an SEC-registered investment adviser in Fayetteville, AR, since 1982. It manages approximately $2.0 billion in regulatory assets. The firm has 26 employees and 14 investment advisers.
General information
Firm type
Single Family Office
Year founded
2008
AUM
Undisclosed
Location
Region
North America
Country
United States
City
Fayetteville
Corporate office
Atlanta, GA, United States
Principals
Robert L. Johnson
Founder and Chairman
Sector focus
Frequently asked questions
Who runs investment decisions at Greenwood?
Robert L. Johnson makes final investment decisions through Greenwood and his broader holding company, RLJ Companies. He has historically operated with a small inner-circle team in Atlanta, often co-investing alongside institutional partners. Day-to-day execution is managed through the RLJ Companies platform.
Where does the underlying wealth come from?
The wealth originates from Robert L. Johnson's 2001 sale of Black Entertainment Television to Viacom for approximately $3 billion. Johnson founded BET in 1980 and grew it into the first Black-controlled company listed on the New York Stock Exchange. The Viacom transaction made him the first Black American billionaire.
Is Greenwood structured as a single family office or does it operate more like a venture firm?
Greenwood functions as a single family office managing Robert L. Johnson's personal capital, not as a venture fund or multi-family office. Its investment activities are closely intertwined with RLJ Companies, the parent holding entity. The office does not publicly solicit outside investors.
Does Greenwood participate in fund commitments or only direct deals?
Greenwood predominantly pursues direct investments, particularly in real estate and hospitality through vehicles like RLJ Lodging Trust. Johnson has occasionally co-invested alongside private equity and institutional partners, but the family office does not publicly report a fund-of-funds or external allocation program.
How does Greenwood source proprietary deal flow?
Deal flow is driven by Robert L. Johnson's personal network, built over four decades across media, finance, and government. His relationships with institutional investors, corporate boards, and government agencies generate direct opportunities, particularly in real estate and financial services.
Does Greenwood maintain philanthropic structures, and how are they separated?
Yes. Philanthropic giving is channeled through the Robert L. Johnson Foundation, a separate entity focused on education, economic development, and health equity. The foundation operates independently of Greenwood's investment activities.
What is Greenwood's known posture on co-investments alongside external GPs?
Greenwood does co-invest when the opportunity matches Johnson's sector focus, but the primary model is direct ownership through the RLJ Companies structure. The family office does not publicly promote a formal co-investment program for external GPs.
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