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Harbinger Sports Partners
HARBINGER SPORTS PARTNERS is an SEC-registered investment adviser in ATLANTA, GA, registered since 2025. The firm manages approximately $100 million in...
Harbinger Sports Partners
HARBINGER SPORTS PARTNERS is an SEC-registered investment adviser in ATLANTA, GA, registered since 2025. The firm manages approximately $100 million in regulatory assets. It has 15 employees and 7 investment advisers.
General information
Firm type
Single Family Office
Year founded
2021
Location
Region
North America
Country
United States
City
Atlanta
Corporate office
Miami, FL, United States
Principals
Jeffrey Lorberbaum
Principal
Kevin Underhill
Managing Director
Sector focus
Frequently asked questions
Who runs investment decisions at Harbinger Sports Partners?
Jeffrey Lorberbaum, as principal, sets the strategic direction. Kevin Underhill, managing director and former sports investment banker, leads day-to-day deal sourcing and execution (per public record).
Is Harbinger Sports Partners structured as a single family office or a fund?
Harbinger operates as a single-family office, deploying Lorberbaum's personal capital directly into sports assets rather than raising external limited partner capital (per public record).
What sports leagues has Harbinger targeted?
The firm has explored opportunities in Major League Soccer and the National Basketball Association, among other leagues, focusing on majority or significant minority stakes (per public record, 2022).
How does Harbinger source proprietary deal flow?
Kevin Underhill's network from his investment banking career, combined with the Lorberbaum family's relationships in sports and media, provides access to off-market franchise and infrastructure deals.
Does Harbinger invest outside of professional sports teams?
Yes, the firm also targets adjacent assets such as stadiums, training facilities, and media production companies related to sports (per public record).
Where does the underlying wealth originate?
Jeffrey Lorberbaum built his wealth as chairman and former CEO of Mohawk Industries, the world's largest flooring manufacturer. His net worth is estimated at several billion dollars (per Forbes).
What is Harbinger's known posture on co-investments alongside external GPs?
No public record indicates Harbinger has engaged in co-investments with external general partners. Its model appears to be direct control-oriented investments via the family office.
Profile maintained by Altss using OSINT (open-source intelligence), regulatory filings, licensed data partners, and verified direct submissions. Read the methodology. Last updated: . Continuous refresh with full update cycles at least every 30 days.
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