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RIA · CRD 124492SEC-Registered

Updated:

Hawtree Advisory Group

Hawtree Advisory Group, LLC is an SEC-registered investment adviser in Tucson, AZ. It manages approximately $34 million in regulatory assets.

Overview

Hawtree Advisory Group, LLC is an SEC-registered investment adviser in Tucson, AZ. It manages approximately $34 million in regulatory assets. The firm has 3 employees and 2 investment advisers.

General information

Firm type

RIA

Location

Region

North America

Country

United States

City

Tucson

Corporate office

Raleigh, NC, United States

Principals

James H. Goodnight

Principal

Sector focus

Enterprise SoftwareAI/MLReal EstateLuxury

Frequently asked questions

How is Hawtree Advisory Group connected to SAS Institute?

James Goodnight co-founded SAS in 1976 and remains its CEO, making the software company the ongoing engine of wealth managed by Hawtree. SAS is a private, debt-free company generating multi-billion-dollar annual revenues. This connection means Hawtree's capital base is continually refreshed by operating profits rather than a one-time liquidity event, creating a permanent-capital investment structure that isn't dependent on fund cycles.

How does the Goodnight Educational Foundation relate to Hawtree's investment activities?

The Goodnight Educational Foundation is a separate philanthropic entity, not housed within Hawtree. It administers roughly $50 million in merit-based scholarships for North Carolina community college and NCSU students. While legally distinct, the foundation shares the same wealth origin, and its scholarship commitments create a long-term payout schedule that Hawtree's investment returns are designed to support.

What is Hawtree's typical investment stage for technology companies?

The firm favors growth-stage enterprise software and analytics companies with established revenue, reflecting James Goodnight's deep operational knowledge in that space. Seed and early-stage venture is not a core part of the strategy; the concentration is on established platforms where SAS's own market intelligence provides a due-diligence edge.

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